Digital Brand Specialist Automotive Sales

Leggat Kia | Digital Brand Specialist | Opened on 08/07/2026 | Pay rate: $70000-90000 per year

Leggat Kia

is seeking a Digital Brand Specialist to join our automotive sales team!

Reporting to the General Manager and Sales Manager, theideal candidate will be a highly motivated, tech-savvy individual who will manage all incoming digital sales inquiries and deliver an outstanding online customer experience.If you have a sales background and are looking to get into the highly lucrative world of automotive sales, this position is perfect for you!

Compensation: Base salary plus commission with on target earnings of $70,000 - $90,000 per year

Why Work for Leggat Auto Group: As a large automotive group, you will have access to experienced professionals and unbeatable career growth chance.At Leggat Auto Group, we value teamwork, passion, and ingenuity, and we are committed to providing a supportive and motivating environment for our employees to grow their careers.

Career Growth Potential with 12 Dealerships and 650 Employees strong

Drug, Dental and Extended Health Benefits

Travel, Life Insurance and AD&D;

Consult+ Employee Assistance Program (EAP)

Employee Recognition and Events

Employee Pricing on Vehicle Purchases and Parts and Services

Goodlife Membership Discounted Corporate Rate

Free Parking

Leggat Care Foundation, we support the communities in which we live and work

We represent 80% of the Car Manufacturer Brands

Your Role

Utilizing CRM systems, email, text messaging, phone calls, and online chat platforms to communicate with customers





Convert online inquiries from potential customers into showroom appointments and vehicle sales

Manage a portfolio of multiple customers and follow up consistently to keep them engaged

Provide excellent customer service to all customers as a first point of contact

Respond quickly to e-leads and guide customers through the sales process

Maintain strong knowledge of products offered by the dealership and find the right product for customers

Creating and participating in short customer videos and virtual walkarounds when needed

What You Bring

OMVIC Certification or ability to acquire

Drivers' Licence with clean driving record

Strong computer and technology skills.

Familiar with social media and digital communication tools.

Experience using CRM systems, email, text messaging, and online chat platforms.

Excellent written and verbal communication skills.

Fast, professional, and detail-oriented

Organized with excellent time management and follow-through.

Professional Sales-focused mindset

Automotive dealership experience is an asset but not required.

Positive attitude, self-motivated, and able to thrive in a fast-paced environment.

Available to work flexible hours and weekends

About Us Established in 1922,



Leggat Auto Group is a family-owned business with 12 dealerships across Southern Ontario. With over a century of experience, we are committed to providing exceptional automotive experiences to our community. Whether you're looking for your perfect vehicle, service, repairs, or parts, our team of over 600 dedicated employees is here to help you find solutions. At Leggat Auto Group, we value teamwork, passion, and ingenuity, and we are committed to providing a supportive and motivating environment for our employees to grow their careers.

Additional Information: Our Company proudlyprovides equal employment opportunities for all employees and applicants. We welcome and encourage applications frompeoplewith disabilities.

Accommodations are available upon request for candidates taking part in any aspect of the selection process.

This postingrepresentsa current vacancy within our organizationand our intention to hire for this role.

Artificial Intelligence (AI) may be used at any stage of the recruitment process. Bysubmittingyour application, you acknowledge and accept the use of AI as part of the hiring process.

Any misrepresentation of your qualifications, experience, or other aspects of your candidacy during the application, screening, and/or interview process may result in the withdrawal of your application or the rescission of any offer or intended offer of employment.

We do thank all applicants in advance, but only those selected forfurther considerationwill be contacted. Thank you for your interest!

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📌 Digital Brand Specialist Automotive Sales (Winnipeg)
🏢 Formulafordlincoln
📍 Winnipeg