Digital Analytics Implementation Manager

Location: Remote – US & Canada

Job Type: Full-Time

Experience: 4–6+ Years

About the Role

We are looking for a Digital Analytics Implementation Manager to join our team and lead the implementation, validation, and optimization of digital measurement across web and mobile applications.

This is a hands-on individual contributor role for someone with strong experience in GA4, Google Tag Manager (GTM), and AppsFlyer who can identify tracking issues, troubleshoot implementations, validate data, and work closely with engineering teams to ensure analytics data is accurate and reliable.

What We're Looking For

- 4–6+ years of experience in digital analytics, measurement, or analytics implementation.
- Strong hands-on experience with GA4 and Google Tag Manager.
- Strong understanding of dataLayer and event schema design.
- Production experience implementing and QA'ing AppsFlyer.
- Understanding of mobile attribution across iOS and Android.
- Experience with deep linking, postbacks, iOS ATT, and mobile measurement.
- Experience troubleshooting analytics implementations and validating live event calls.
- Solid analytical and problem-solving skills.
- Ability to work independently and collaborate effectively with technical and business teams.

Nice to Have

- Branch-to-AppsFlyer migration experience.
- Server-side GTM experience.
- Experience with BigQuery, Looker Studio, or similar BI/reporting tools.
- Knowledge of consent-aware measurement,



Consent Mode, cookieless tracking, or GDPR environments.
- Experience supporting analytics across multiple applications or brands.
- GA4, AppsFlyer, Tealium, or GTM certifications.

Education:

Bachelor's degree in Computer Science, Engineering, Statistics, Information Systems, Mathematics, or a related quantitative field. Master's degree is preferred.

What You'll Do

- Implement, audit, debug, and QA GA4 and Google Tag Manager across web applications.
- Validate events, conversions, parameters, dataLayer, and tag configurations.
- Implement and QA AppsFlyer instrumentation across iOS and Android applications.
- Validate mobile attribution, installs, in-app events, deep linking, and server-to-server postbacks.
- Support and validate Branch-to-AppsFlyer or similar mobile measurement migrations.
- Build repeatable analytics QA processes to identify missing, duplicate, or incorrectly configured events.
- Reconcile metrics between GA4 and AppsFlyer and troubleshoot discrepancies.
- Validate key parameters including order value, currency, product, and user ID.
- Troubleshoot analytics implementations using tools such as GA4 DebugView, AppsFlyer Debug/Test Console, and Charles Proxy/network inspection tools.
- Partner with application developers and engineers to diagnose SDK and tracking issues.
- Prepare clear tracking-health reports and communicate technical findings to business stakeholders.

📌 Digital Analytics Implementation Manager (Ontario)
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