Step into leadership as a Senior Manager of Lifecycle Marketing at Zynga in Toronto. Spearhead team initiatives and strategic planning for unrivaled gaming experiences.As the Senior Manager at Zynga, your mission is to oversee a talented team dedicated to Lifecycle Marketing across engaging games such as Words With Friends™ and CSR Racing™. This high-impact role emphasizes data analysis and cross-functional collaboration to achieve retention and engagement goals, setting transparent objectives that align with the organization’s vision while nurturing talent within your team.Key Responsibilities:
Lead strategy planning across various gaming genres
Manage team performance and qualified growth
Implement customer engagement and reactivation programs




Analyze results for improved conversion and loyalty
Participate in strategic discussions to enhance marketing alignmentRequirements:
Bachelor’s degree and over 5 years in relevant marketing roles
Minimum 2 years of managerial experience
Solid command of technical marketing platforms
Ability to track success metrics and optimize processes
Excellent communication and detail-oriented mindsetDrive innovative Lifecycle Marketing strategies and enhance player engagement at Zynga.#J-18808-Ljbffr

📌 Lead Lifecycle Marketing At Zynga Toronto
🏢 Zyngacareers
📍 Toronto