Lead cutting-edge marketing initiatives as the Segment Marketing Manager at Relay. Design and launch integrated campaigns that enhance business financial management.
Relay is expanding its Demand Generation strategy and looking for a Segment Marketing Manager to drive targeted campaigns. You will oversee the entire campaign process, ensuring all teams are aligned for maximum effectiveness. This role is perfect for a proactive individual who takes ownership of multi-channel marketing efforts and values quality outcomes.
Key Responsibilities:
• Lead end-to-end campaign creation for major business verticals • Build and manage an evergreen campaign activation calendar • Collaborate with diverse marketing teams to unify messaging • Assess and implement recent outreach platforms for visibility • Optimize the conversion process from initial engagement through to results
Requirements: • 3–6 years in integrated B2B marketing management • Ability to maintain productive relationships across teams • Detail-oriented with strong project management skills • Experience in crafting campaigns from the ground up • Willingness to work in the Toronto office three days a week
Shape Relay's market impact through strategic segment marketing and team-oriented efforts. #J-18808-Ljbffr