Shape the future of gaming engagement at Zynga as a Senior Manager for Lifecycle Marketing. Drive retention strategies across multiple game genres while leading a agile team!In this pivotal role, you will oversee the Lifecycle Marketing team, focusing on enhancing player experiences through data-driven strategies and effective problem-solving. Collaborate with cross-functional teams to deliver compelling marketing communications and nurture programs that keep players engaged. Your leadership will influence campaigns across genres from Word to Casino.Key Responsibilities:
Manage team performance and career development
Spearhead lifecycle strategy planning and execution
Drive customer engagement and retention initiatives




Champion recent technology usage within the team
Review and present marketing performance metricsRequirements:
Bachelor’s degree alongside 5+ years in Lifecycle Marketing
Proven people management experience of 2+ years
Technical skills in email marketing and analytics
Familiarity with content management tools and email best practices
Strong critical analysis and data interpretation skillsContribute to Zynga’s mission of connecting players worldwide through cutting-edge lifecycle marketing strategies.#J-18808-Ljbffr

📌 Zynga Senior Manager For Lifecycle Strategy Toronto
🏢 Zynga
📍 Toronto