Join Backcountry as Vice President of Performance Marketing and lead impactful paid media initiatives. This hybrid role focuses on driving success across our brand portfolio from Toronto.You'll be a key figure in defining strategy and managing the budget for performance marketing across multiple brands like steepandcheap.Com and biketiresdirect.Com. Your role involves setting channel allocations, ensuring alignment with creative assets, and leading a skilled marketing team. Success is measured by your ability to enhance media efficiency and meet growth targets.Key Responsibilities:
Manage multi-year performance marketing strategy and P&L;
Allocate budgets based on incrementality and CAC strategies
Develop and implement campaign playbooks for success




Foster a culture of testing and optimization within the team
Analyze market trends to uncover recent opportunitiesRequirements:
Bachelor’s degree in relevant field; advanced degree a plus
12+ years in performance marketing; 5+ in leadership
Experience managing budgets for large-scale marketing
Familiarity with major advertising platforms and tools
Background in outdoor or eCommerce environmentsDrive Backcountry's marketing efforts forward through insightful strategy and agile leadership.#J-18808-Ljbffr

📌 Backcountry Vp Of Performance Marketing Needed Toronto
🏢 Cscgeneration 2
📍 Toronto