Explore the impactful role of Shopper Product Strategy Lead at Mars Wrigley, focusing on shopper marketing analytics and decision-driven strategies in North America. As a key leader, you will collaborate with data engineers and business teams to formulate actionable insights that drive marketing success and foster innovation. This global position requires adept relationship building and a keen understanding of shopper marketing analytics to deliver robust solutions and capabilities. Key Responsibilities:
- Lead analytics development for optimizing shopper marketing investments
- Deliver comprehensive analytics and marketing campaign measurement
- Spearhead complex projects that offer actionable market insights
- Partner with stakeholders for effective problem-solving
- Manage and translate business needs into analytics priorities Requirements:
- Bachelor’s degree in Business Administration, Engineering, or related
- Significant experience in analytics and shopper marketing
- Solid focus on translating insights into business applications
- Proven relationship-building skills with senior stakeholders
- Familiarity with statistical techniques and consumer data methodologies Shape the future of shopper marketing at Mars Wrigley with your advanced analytical expertise. #J-18808-Ljbffr
📌 Shopper Product Strategy Expert At Mars (Bolton)
🏢 Mars
📍 Bolton