Drive brand growth at CaptivateIQ as the Director of Product Marketing, focusing on customer insights and storytelling. This leadership position paves the way for creative B2B SaaS marketing.As a strategic leader, you will oversee the creation of impactful narratives that connect CaptivateIQ’s offerings with market needs. Your focus will be to enhance the product marketing team and establish a reliable feedback mechanism that informs product direction and go-to-market strategies. Collaborate closely with cross-functional teams to maintain alignment around core messaging.Key Responsibilities:
Lead and mentor product marketing specialists for success
Direct the evolution of cohesive messaging and positioning
Build an effective customer research and feedback framework




Ensure product strategy is informed by market insights
Manage external communications to enhance brand credibilityRequirements:
Minimum of 12 years in B2B SaaS product marketing
Proven leadership experience in team building
Expertise in translating customer feedback into strategies
Comfortable navigating technical product discussions
Exceptional narrative and communication skillsLeverage your storytelling and strategic skills to enhance CaptivateIQ's position in the market effectively.#J-18808-Ljbffr

📌 Captivateiq Director Product Marketing Role Toronto (Canada)
🏢 GTMnow
📍 Canada