Job No: LEV509

Location: Brampton

Employment Status: Full Time

Do you enjoy being part of a team who believes that together, they can achieve remarkable things?

Do you want to work in a culture where people take care of people?

Do you want a chance to make a difference in people’s lives?

Do you value the opportunity to grow and learn?

Sales Manager (Full Time)

If you are an enthusiastic team player who has a passion for working with older adults, we want to hear from you!

Position Summary

The Sales Manager is responsible for providing outstanding customer service in generating sales from individuals, referral groups and organizations. They must demonstrate exceptional understanding of seniors, product knowledge, report/lead base management, and current competitive intelligence. Ability to develop and maintain referral relationships and exceptional sales and marketing skills, are key position responsibilities. As a key representative of our Residence, the Sales manager is expected to empower the management team to support exceptional customer service, while fostering demonstration of company Mission, Vision and Values in all we do.

Key Responsibilities

Drive leads to the residence through community engagement and continuous business development

Manage inbound and outbound sales inquiries,

promptly responding to prospective residents and their families.

Conduct engaging and informative tours,

showcasing the advantages of our community and creating emotional connections with prospects .

Follow up strategically with leads

to maintain engagement and move them through the decision-making process.

Utilize a

consultative sales approach,

identifying prospects' unique needs and positioning our community as the ideal solution.

Leverage CRM tools

to track lead activity, document interactions, and manage the sales pipeline efficiently.

Ensure that occupancy goals and move-in targets are consistently met or exceeded.

Provide

creative solutions for potential barriers to move-in,

such as financial concerns, family objections, or timing issues.

Train and mentor team members

on sales best practices, customer engagement, and referral strategies.





Lead Generation & Business Development

Collaborate, develop and implement a targeted Sales Outreach Plan,

identifying new opportunities to generate leads and drive traffic.

Actively network within the community,

building relationships with healthcare professionals, senior organizations, realtors, social workers, and financial advisors.

Attend networking events, trade shows, and industry conferences

to increase brand awareness and establish referral partnerships.

Host and coordinate Lunch

Learns,

information sessions, and educational seminars to engage potential residents and referral partners.

Work closely with

local businesses, condo property managers, and service organizations

to create new referral streams.

Lead external outreach efforts,

including cold calling, direct visits, and targeted marketing campaigns to generate new business.

Stay informed about

market trends, competitor activities, and demographic shifts

to adjust strategies accordingly.

Community Engagement & Events

Develop and execute a community event strategy

to attract prospective residents and referral sources.

Plan and host

open houses, themed events, and family appreciation days

to showcase the community's lifestyle.

Represent the community at

Chamber of Commerce meetings, sponsorships, and local volunteer opportunities

to boost visibility.

Partner with local organizations to participate in

health fairs, senior expos, and charity events.

Ensure that marketing materials, presentations, and promotional items are effectively used to support event initiatives.

Collaborate with other Sales Manager to develop targeted campaigns

that drive occupancy growth.

Utilize

social media and digital marketing strategies

to increase brand awareness, promote events, and engage with prospects.

Oversee the

Referral Program,





ensuring partners are educated and motivated to refer prospective residents.

Monitor website traffic, online inquiries, and engagement metrics to refine marketing strategies.

Ensure that

model suites and common areas are always tour-ready,

creating a strong first impression for visitors.

Reporting & Performance Tracking

Maintain

accurate and up-to-date reports

on sales activities, lead generation, conversion rates, and occupancy trends.

Analyze CRM data to identify trends, optimize sales strategies, and track key performance indicators (KPls).

Work closely with leadership to

review sales metrics, adjust tactics, and continuously improve results.

Conduct

competitor analysis

and provide insights to ensure our residence remains a preferred choice in the market.

Qualifications & Skills

Proven success in sales, lead generation, and business development,

preferably in senior living, hospitality, or healthcare.

Strong closing skills,

with the ability to convert inquiries and tours into move-ins.

Excellent

relationship-building and networking skills,

with a passion for connecting with people.

Self-motivated, goal-oriented, and able to work independently

while collaborating with a team.

Outstanding

verbal and written communication skills.

Proficiency in

Microsoft Office and CRM systems

(experience with senior living CRM tools is an asset).

Ability to work

flexible hours, Including evenings and weekends,

to accommodate prospects and community events.

Valid Ontario driver's license and access to a vehicle

for off-site business development activities.

Experience in a senior living or retirement community setting is a plus.

Lev Senior Living is committed to accommodating applicants with disabilities up to the point of undue hardship during the recruitment, assessment and selection process. Please notify Lev Senior Living if you require accommodation in respect of the materials or procedures used at any time during this process. If you require accommodation Lev Senior Living will work with you to determine how to meet your needs.

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📌 Sales Manager - Brampton Retirement Residence (Winnipeg)
🏢 Lev Senior Living
📍 Winnipeg