Senior Product Marketing Manager, Retail Wholesale We are seeking a Senior Product Marketing Manager, Retail Wholesale to champion NuORDER, one of the products in Lightspeed Retail’s product portfolio. In this role, you will lead go-to-market strategy, positioning, and adoption efforts across our NuORDER product. You will work closely with Product, Strategy, Support, and Sales to ensure that enhancements to the user experience translate into measurable improvements in product adoption, sales effectiveness, and current client growth. This role is ideal for someone who has been a foundational PMM before and/or operates well without strict guardrails. The NuORDER team is lean and scrappy, while executing at a very high level today. The Senior PMM will identify what workflows should start, stop, or change, determine what should be taken over by PMM or retained by existing teams, and build strong relationships across Product, Marketing, Support, Sales, and Partnerships to determine how best PMM can support them. This role is not ideal for someone looking for low or no ambiguity, established processes that can simply be plugged into, or individual work that does not require much cross-functional collaboration. You will be expected to challenge the status quo, operate well with both autonomy and ambiguity, and self-determine where your impact can be most valuable. You will be on a team of 5 other Product Marketers, reporting into the Director, Product & Customer Marketing. What You’ll be responsible for Own positioning and messaging for NuORDER and its features Refine and lead the product/feature launch process with GTM Operations and Product Management Develop a win-loss/voice of market program that gathers customer, sales, and market feedback to inform our product and GTM teams Monitor the competitor landscape and provide regular updates on how key competitors are positioning themselves Lead customer marketing efforts for NuORDER, driving product adoption,



upsell and cross-sell campaigns that reduce churn and boost monthly recurring revenue Develop and maintain ICP and Persona insights that guide messaging and positioning for sales and marketing teams Collaborate with Product and GTM Operations to identify friction points in the merchant journey and shape GTM strategies that improve satisfaction and adoption Partner with all GTM teams to ensure the organization is equipped with accurate messaging, collateral, and training to drive adoption Measure and analyze the impact of product launches and GTM campaigns Create feedback loops with Sales, Support, and Merchant Success to refine messaging and influence the product roadmap based on real-world pain points Use qualitative and quantitative research (such as merchant interviews, support data, surveys) to validate positioning and inform prioritization Collaborate with Integrated Marketing and Campaigns to develop content and campaigns that improve awareness and education of features in your portfolio What You Bring Must have: 2+ years of experience in SaaS Product Marketing Strategic thinker with hands‑on experience developing positioning, messaging frameworks, and go‑to‑market strategies Demonstrated ability to synthesize customer insights and support data into actionable marketing and product recommendations Strong collaboration skills and proven success working with cross‑functional teams including Product, Sales, Support, and Enablement Comfort navigating ambiguity,



with a proactive mindset and focus on continuous improvement Excellent written and verbal communication skills; able to translatetechnical features into clear merchant advantages Experience conducting and leveraging qualitative and quantitative research (surveys, interviews, support feedback) to inform strategy A growth mindset and curiosity about the merchant journey, always asking how we can make the experience better Even better if you have, but not necessary Experience in the retail wholesale industry in any capacity Solid understanding of wholesale operations and how retail merchants run their businesses What’s in it for you Ability to do your job in a truly flexible environment Genuine career opportunities in a company that creates new jobs every day Work in a team big enough for growth but lean enough to make a real impact Lightspeed RSU program (we are all owners) Unlimited paid time off policy Immediate access to health insurance Health and wellness benefits Paid leave assistance for new parents LinkedIn learning license 1 paid volunteer day annually At Lightspeed, we carefully consider a wide range of factors when determining compensation, including your skill set, qualifications, experience, and market data. We reasonably expect the total compensation for this position to be in the range of $130-140k base. Lightspeed also provides a variety of employee benefits including medical, dental, wellness, life and disability insurance, RRSP plan and match, paid parental leave top‑up, and paid time off. This role represents an existing vacancy at Lightspeed. Lightspeed uses artificial intelligence-enabled tools to support certain aspects of the recruitment process; all hiring decisions are made by our recruiting and hiring teams. Lightspeed is a proud equal opportunity employer and we are committed to creating an inclusive and barrier‑free workplace. Lightspeed welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process. #J-18808-Ljbffr

📌 Senior Product Marketing Manager, Retail Wholesale - $130,000 - $140,000 A Year (Toronto)
🏢 Lightspeed
📍 Toronto