Elevate customer loyalty with BMO as the Senior Manager of Campaign Optimization in Toronto. Spearhead data-centric communication strategies in a hybrid setting with a focus on personalization.In this crucial role, your primary focus will be on designing and implementing effective communication strategies for the Blue Rewards program. You will leverage AI and customer analytics to enhance engagement, optimize profit, and ensure compliance with regulations. Proven leadership within financial services is required.Key Responsibilities:
Define and lead targeted communication initiatives across segments
Utilize advanced analytics to create data-driven campaigns
Manage effective channel strategies for engagement




Collaborate with Legal to ensure compliance and risk management
Lead a diverse team to achieve communication goalsRequirements:
Over 10 years of customer communications experience
Proven leadership in marketing, preferably in financial services
Bachelor’s degree in relevant fields; advanced degree preferred
Robust skills in CRM and analytics tools
Ability to drive innovation and change in communicationsDrive your analytics career forward at BMO while delivering impactful marketing strategies that resonate with customers.#J-18808-Ljbffr

📌 Bmo Senior Manager Of Campaign Optimization Toronto
🏢 Bank of Montreal
📍 Toronto