Take on a pivotal leadership role as the Assistant Vice President of Affinity Marketing at Manulife. This hybrid position focuses on enhancing customer engagement while driving growth through strategic marketing initiatives.As AVP, you will spearhead the development of creative marketing strategies that align with business goals and customer needs. Your role will involve collaboration with various cross-functional teams to ensure marketing efforts effectively drive product awareness and customer retention. Leading a talented marketing team, you will utilize data insights and contemporary marketing technologies to optimize results and fulfill growth ambitions.Key Responsibilities:
Lead the execution of creative marketing strategies for Affinity products




Collaborate with internal and external partners to maximize growth
Drive campaign effectiveness through data and insights
Foster a culture of performance and accountability within the team
Ensure alignment with broader business objectivesRequirements:
Relevant Bachelor's degree; MBA is an asset
Minimum 10 years of progressive marketing leadership
Expertise in integrated marketing and customer engagement
Proven ability to leverage analytics and technology
Strong strategic and executive communication skillsJoin Manulife and transform Affinity marketing with your strategic insights and leadership.#J-18808-Ljbffr

📌 Manulife's Avp Affinity Marketing Role Toronto
🏢 Manulife
📍 Toronto