Drive cutting-edge brand strategies at the University of Waterloo. Lead marketing efforts that enhance engagement and align institutional objectives with audience insights and brand identity. In this pivotal role, you'll direct the university's brand and marketing strategies while managing comprehensive market research efforts. As the Senior Director, you will establish frameworks for brand governance, ensuring consistent messaging and positioning across the institution. Collaborating with key stakeholders, your insights will inform impactful marketing decisions that enhance the university’s profile as a leader in global education. Key Responsibilities:
- Lead development of the university's brand architecture and positioning
- Translate university objectives into integrated marketing strategies




- Provide strategic guidance on brand application and reputational risks
- Coordinate marketing priorities with campus partners for effective campaigns
- Manage brand tracking and audience research initiatives Requirements:
- Significant leadership experience in brand marketing
- Strong skills in market insights and performance measurement
- Expertise in integrated branding and communications
- Ability to guide multifaceted marketing operations
- Commitment to enhancing institutional reputation Shape the marketing landscape and lead brand strategy at the University of Waterloo. #J-18808-Ljbffr

📌 Senior Director, Brand And Market Research (Alton)
🏢 Uwaterloo
📍 Alton