Since our inception in 2017, PURPLE has been on a mission to redefine denim culture. Blending industrial design, streetwear, and luxury fashion, we've curated a collection of men’s denim and luxury basics that transcend trends. At PURPLE, we take pride in challenging conventions through design that is grounded in a contemporary spirit and timeless quality.

We are a team of creative, collaborative, and highly dynamic people who love what we do, and we strongly believe that our diverse team of motivated individuals makes our company robust and successful.

Reporting directly to the CEO, you'll own financial and inventory planning across Wholesale and DTC, turning company targets into merchandise plans and driving how inventory gets deployed across the business. This is a build role: you'll establish the planning function and partner daily with Finance, Merchandising, Sales, and channel leadership.

Responsibilities:

The 12-month sales, margin, and inventory plan — top-down targets reconciled against bottom-up forecasts, with monthly and weekly reforecasts against trend

Seasonal OTB across both channels, managing WOS, turn, ATS, and receipt flow against investment targets

Seasonal planning with Merchandising — investment levels, assortment architecture, SKU depth and breadth — plus post-season hindsight on sell-through, margin, and forecast accuracy





Translating demand signals and in-season performance from Wholesale and DTC leaders into inventory plans, allocation, and replenishment

Early calls on inventory risk — excess, aged, shortages, sell-off — and the actions that resolve them

Variance analysis and gross margin adjustments (transfers, RTVs, shrink, promotions, discounts), with clear risks, opportunities, and recommendations to leadership

Skills and Qualifications:

7+ years in merchandise or financial planning at a fashion or apparel brand, with both wholesale and DTC exposure

Fluent in retail math, forecasting, OTB, WOS, and turn

Advanced Excel; hands-on with NetSuite, Shopify, SkyPad, and Power BI

Turns analysis into a recommendation someone can act on

Comfortable building process from scratch and moving between the plan on a page and the SKU underneath it

Extended health & dental Benefits

A flex spending account

Generous employee discount program

Casual dress policy

Company-wide socials and events

Purple is growing fast, and this role sits at the center of how that growth gets planned and funded.

We are an equal opportunity employer; all employment is decided on the basis of qualifications and business needs.

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📌 Senior Planner, Wholesale & DTC (British Columbia)
🏢 Purple Brand
📍 British Columbia