Shape digital marketing at SOTI in the role of Senior Web Analytics and Reporting Specialist. Based in Mississauga, this hybrid position focuses on data-driven strategies.
As part of SOTI’s Marketing team, your main objective is to enhance online engagement through innovative analytics. You will facilitate campaign management by configuring web analytics tools and generating insightful reports. Your solid analytical foundation will be vital for measuring and optimizing conversion rates, as well as executing A/B testing initiatives.
Key Responsibilities:
• Implement web analytics solutions across various platforms
• Build dashboards and report on marketing performance
• Analyze data trends and conversion opportunities
• Collaborate with teams for data-driven decision-making
• Support CRO initiatives through detailed measurement plans
Requirements:
• 5-7 years' experience in web analytics and reporting
• Strong knowledge of GA4 and reporting tools
• Experience in integrating data sources for unified analytics
• Skilled in Excel and data visualization tools
• Familiarity with basic web technologies
Bring your skills in analytics and reporting to advance SOTI’s marketing mission.
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📌 Senior Digital Marketing Analyst at SOTI (Ontario)
🏢 SOTI
📍 Ontario
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