Elevate customer success initiatives at Centric Software with a focus on marketing as a Customer Marketing Manager. Enhance customer retention and drive upsell opportunities through targeted lifecycle communications.
This role will require close collaboration with various teams to create comprehensive marketing campaigns that resonate with your audience. You will leverage customer insights to build personalized email strategies and manage webinar events that enhance the customer journey. Success in this position directly contributes to customer satisfaction and retention.
Key Responsibilities:
• Develop customer campaigns that drive upsells and cross-sells
• Partner with Sales to refine communication strategies
• Manage customer attendance and engagement at webinars
• Craft targeted emails to support the renewal process
• Analyze campaign performance and customer engagement metrics
Requirements:
• 3-5 years of Customer Marketing experience
• Proficient in creating segmented email campaigns
• Experience coordinating events and webinars
• Comfortable using CRM tools for segmentation
• Data-driven approach to measuring success
Contribute to your customers' journey and success at Centric Software through strategic marketing efforts.
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