A respected, innovation-driven wellness brand is seeking an Email Marketing Specialist to join its growing team. With a strong reputation for quality and consumer trust, this established organisation is committed to delivering impactful, education-led marketing that builds lasting relationships. The team operates in a collaborative, rapid-paced environment where data, creativity, and continuous improvement are highly valued.

The Role:
This hybrid role (four days per week in their office in Vaughan) is central to driving consumer engagement through thoughtful lifecycle marketing. The Email Marketing Specialist will own the end-to-end execution of email campaigns, from segmentation and journey planning to deployment and performance analysis. Working closely with brand, creative, and technical teams, this individual will ensure every communication is personalised, compliant, and aligned with broader marketing initiatives. Success in this role requires a balance of strategic thinking and hands-on execution, with a strong focus on optimising engagement and long-term customer value.

Responsibilities:

Develop and execute audience segmentation and lifecycle email strategies

Manage end-to-end email campaigns, including automation, triggers, and re-engagement flows





Collaborate with creative and brand teams to align messaging and visuals

Deploy campaigns within CRM platforms, ensuring accuracy and functionality

Conduct quality assurance to ensure optimal rendering across devices and clients

Maintain email database health, including list hygiene and deliverability

Ensure compliance with CASL, PIPEDA, and evolving privacy standards

Analyse campaign performance and translate insights into actionable improvements

Execute A/B testing to optimise subject lines, content, and conversion rates

Monitor industry trends to continuously enhance email marketing effectiveness

Requirements:

3+ years of experience in email marketing

Hands‑on experience with CRM platforms such as Salesforce Marketing Cloud

Strong understanding of segmentation, automation, and personalisation strategies

Proficiency in HTML/CSS for email development

Experience collaborating with cross‑functional teams on integrated campaigns

Strong analytical skills with the ability to interpret and communicate performance data

Excellent organisational and communication skills

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📌 Marketing Specialist | Email Marketing Expert | Salesforce | Health Brand | Hybrid in North Yor[...] (Ontario)
🏢 White Bay
📍 Ontario