Reporting to the Vice President of Sales & Marketing, the Marketing Specialist will play a hands-on role across our sales and marketing activities. This is an ideal opportunity for someone who enjoys variety and wants to work across content creation, social media, graphic design, digital marketing, product launches, branding, websites and retail merchandising. You will help develop and execute marketing initiatives for our core appliance brands, while also supporting the continued development and growth of new product and brand launches. No two weeks will look the same. One day you may be creating social content or editing a product video, the next you could be developing a sales presentation, writing new product copy, helping plan an in-store display or collaborating on website design. We are looking for someone who is creative, organized, comfortable moving quickly and excited to take ownership of projects.

Responsibilities

Help develop and execute marketing strategies for STIRLING, Marathon, Epic and new brands

Coordinate product photo and video shoots to create engaging photo, video and graphic content for social media, websites, digital advertising, product launches and sales materials

Manage social media activity across Instagram, Facebook, TikTok, YouTube, LinkedIn and Pinterest, including posting, engagement and community management

Develop and manage a long-term content calendar, while adapting quickly to trends, opportunities and business priorities

Conceptualize, film and edit short-form video content, including Reels and product-focused videos





Plan and execute B2B and B2C email marketing campaigns & report analytics

Design sales presentations, product launch materials, digital catalogues, brochures, specification sheets and other sales collateral

Write and edit marketing copy for websites, social media, product pages, catalogues and promotional materials

Support the creative direction, design and ongoing development of company websites with a focus on UI/UX, SEO and conversion

Assist in the design of point-of-sale materials, retail displays, merchandising concepts and in-store marketing

Work with our Customer Service and Product teams to develop and update product literature, including Use & Care manuals

Work closely with Sales, Product Development, Customer Service and senior leadership on a variety of fast-moving projects and priorities

Qualifications

2+ years of experience in marketing, graphic design, content creation or a related role

Degree or diploma in Marketing, Graphic Design or a related field

Strong graphic design and photo-editing skills, including experience using AI tools and other software such as Adobe Photoshop, Illustrator, InDesign and/or Canva





Experience creating and editing video content using tools such as CapCut Pro, Adobe Premiere Pro or similar software

Demonstrated experience managing social media accounts and creating content for multiple brands or audiences

Strong understanding of social media platforms, trends and best practices

Experience with content planning, organization and managing a content calendar

Working knowledge of website UI/UX principles and SEO

Comfortable using AI tools as part of the creative and marketing workflow

Strong writing, proofreading and communication skills

Highly organized with the ability to manage multiple projects, deadlines and priorities at once

Creative, resourceful and comfortable developing solutions in a rapid‑paced environment

Self‑motivated and willing to take ownership of projects while working collaboratively as part of a team

Bilingualism in English and French is a strong asset

What Will Make You Stand Out
We’re especially interested in candidates who can demonstrate a combination of creative thinking and hands‑on execution. Experience with consumer products, retail, appliances, e‑commerce, photography, videography, digital advertising or product launches would be an asset. A portfolio is important to us. We want to see what you’ve created, whether that’s social content, graphic design, photography, video, websites, branding, advertising campaigns or other creative projects.

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📌 Marketing Specialist (Manitoba)
🏢 Stirling Marathon
📍 Manitoba