Drive audience engagement with actionable strategies at Starcom as a Manager of Audience Strategy. Utilize data and analytics to connect business objectives with innovative media initiatives.

Join Starcom in this pivotal role that blends strategy, data analysis, and client communication. You will partner with various teams to develop audience solutions that address client needs, ensuring comprehensive execution across all media channels. Your expertise in segmentation and advertising technology will enhance client outcomes.

Key Responsibilities:
• Support planning teams in audience strategy development
• Translate client goals into actionable audience insights
• Utilize platforms like Lotame for audience management




• Conduct research to define and analyze audience segments
• Deliver performance reports and insights to clients

Requirements:
• Bachelor’s degree in a relevant field
• Experience of 3-5 years in media or digital planning
• Proficient in Excel and data visualization tools
• Robust grasp of audience analytics and marketing
• Familiarity with tools such as Vividata and GWI

Contribute your strategic insight and analytical skills to enhance audience engagement at Starcom.
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📌 Manager of Audience Strategy in Media (Ontario)
🏢 Publicis Group
📍 Ontario