Shape the future of RBC's Credit Card marketing as the Digital Transformation Lead. Drive modernization, from digital infrastructure to enhancing customer engagement.

In this key role with the Digital Marketing team, you'll oversee the digital transformation of Credit Card products at RBC. Collaborating with cross-functional teams, you'll enhance the customer experience through advanced technologies and provide strategic insights for growth and efficiency. Use your robust technical skills and strategic mindset to lead impactful changes.

Key Responsibilities:
• Oversee the modernization of the digital ecosystem for Credit Cards
• Evaluate and implement AI and personalization technologies
• Enhance the website with advanced tools for user experience




• Lead A/B testing and analytics for performance improvement
• Collaborate on technology integration for seamless user journeys

Requirements:
• 5+ years in digital marketing or product experience
• 3+ years leading modernization efforts for digital platforms
• Excellent collaboration and communication skills
• Experience with Google Analytics and A/B testing
• Proficient in HTML/CSS/JavaScript

Drive innovation and transform RBC's Credit Cards into a best-in-class experience.
#J-18808-Ljbffr

📌 RBC Credit Card Digital Transformation Lead (Ontario)
🏢 RBC
📍 Ontario