Join Sun Life as a Brand Strategy & Initiatives Manager and lead impactful brand initiatives in Canada. Work collaboratively to enhance brand storytelling and client engagement.

This 20-month contract role seeks a brand expert with a proven track record in strategy execution and positioning. You'll partner with various teams to align brand narratives with market insights, ensuring cultural relevance and consistency in every client interaction. This energetic position is perfect for a self-starter passionate about brand governance and client connection.

Key Responsibilities:
• Develop brand strategy with annual planning insights
• Collaborate on positioning for marketing materials
• Translate market insights into client initiatives




• Align creative direction across campaigns
• Ensure adherence to brand guidelines and standards

Requirements:
• Minimum 7 years in brand management
• Familiarity with digital marketing best practices
• Excellent project management and organizational skills
• Bilingual skills essential for Quebec interactions
• Knowledge of brand measurement preferred

Drive strategic brand initiatives at Sun Life and deliver compelling experiences for clients.
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📌 Brand Initiatives Specialist at Sun Life (Ontario)
🏢 Sun Life
📍 Ontario