On Site
Toronto, Ontario
Full time
R_1500140
**Work Location:**
Toronto, Ontario, Canada
**Hours:**
37.5
**Line of Business:**
Analytics, Insights, & Artificial Intelligence
**Pay Details:**
$81,600 - $115,200 CAD
TD is committed to providing fair and equitable compensation opportunities to all colleagues.

Growth opportunities and skill development are defining features of the colleague experience at TD.

Our compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role.

The base pay actually offered may vary based upon the candidate's skills and experience, job-related knowledge, geographic location, and other specific business and organizational needs.

As a candidate, you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role.
**Job Description:**
The
**Marketing Analytics function within AI2**
is a central source of internal and external digital insights and data analytics which supports both corporate and business unit strategies for TD Bank Financial Group Canada.

The Marketing Analytics
team mission is to be influential change agents and consumer advocates to help deliver the better bank and to drive shareholder return through optimizing the impact of customer experience.

We do this by delivering hindsight (descriptive analytics), foresight (predictive analytics), and insight (prescriptive analytics) on how to optimize, personalize and strategize.

The group seeks to deliver excellence in analytics and insights to support short-term business success as well as long-term strategy of the bank.

Marketing Analytics Team supports the central marketing function within TD Bank Group with high quality, innovative, and insightful information to help build value for our customers and shareholders.

Marketing Analytics Team is
**located in Toronto** .

It supports most consumer facing TD Bank Group lines of business.

The
**Digital Marketing Analytics & Insights team**
brings together a diverse range of technical and business expertise including digital analytics, website analytics, big data, cloud, E2E analytics, market research, business analytics, data science and modelling, business intelligence, data strategy and governance, data management and visualization.

Your goal as a part of the
**Customer Orchestration Analytics team**
is to use data & scientific methodologies to understand and learn the client experience and suggest improvements and changes to better personalize the consumer experience and return greater shareholder value.

You will be a key player in the TD's personalization journey and will collaborate with different groups within and outside of marketing to drive change.

Measurement for all marketing channels for TD Insurance businesses
Applying marketing analytics techniques MTA (Multi-touch attribution), MMM (Media Mix Model) and Causal inference method to understand the true value of marketing and suggest optimization opportunities
Understand the business objective, translate those into a test and use the results to make informed decisions
Work in a consultative role to provide "value-added" insights in the form of analysis, interpretation and advice of website personalization
Your success will be predicated on your ability to forge strong partnerships, communicate effectively, solve problems, and continuously strive to achieve results.
**Job Description:**




Continuously improve campaign design and delivery by leveraging any and all analytical tools/techniques at your disposal
Manage your project pipeline to ensure agreed upon timelines can be met
Proactively provide analytical guidance to key stakeholders, based on deep understanding of the businesses, to understand and enhance the personalization experience
Maintain a culture of risk management and control, supported by effective processes and sound infrastructure
**Required Skill Sets** :
Expertise in marketing measurement methods MTA (Multi-touch attribution), MMM (Media Mix Model) and Causal inference method
Ability to persist and overcome challenges
Deep desire to learn
A creative mindset to approaching problems
Knowledge of leveraging customer data from internal data warehouses through the use of CDP, Power BI, SAS, Hadoop systems (Akora), adobe analytics, SQL Servers, DOMO, Big Query and Google Marketing Cloud, SFTP servers
A project management mindset to help deliver on time to specifications
Team player while able to work independently
Pragmatic decision-maker blending a mix of intellect, experience and street smarts
A customer driven mindset
**Who We Are:**
TD is one of the world's leading global financial institutions and is the fifth largest bank in North America by branches/stores.

Every day, we strive to make every interaction, product, and experience remarkably human and refreshingly simple for over 27 million households and businesses in Canada, the United States and around the world.

More than 95,000 TD colleagues bring their skills, talent, and creativity to foster deeper relationships, ensure disciplined execution, and build a simpler, faster banking experience. TD is deeply committed to being a leader in client experience, that is why we believe that all colleagues, no matter where they work, are client facing.

Together, we are reimagining what banking can be for our clients, colleagues and communities.
**Our Total Rewards Package**
Our Total Rewards package reflects the investments we make in our colleagues to help them and their families achieve their financial, physical, and mental well-being goals.

Total Rewards at TD includes a base salary, variable compensation, and several other key plans such as health and well-being benefits, savings and retirement programs, paid time off, banking benefits and discounts, career development, and reward and recognition programs.

Learn more (http://www.td.com/ca/en/about-td/who-we-are/advantages-of-working-at-td)
**Additional Information:**
We're delighted that you're considering building a career with TD.

Through regular development conversations, training programs, and a competitive benefits plan, we're committed to providing the support our colleagues need to thrive both at work and at home.

Please be advised that this job opportunity is subject to provincial regulation for employment purposes.

It is imperative to acknowledge that each province or territory within the jurisdiction of Canada may have its own set of regulations, requirements.
**Colleague Development**
If you're interested in a specific career path or are looking to build certain skills, we want to help you succeed.

You'll have regular career, development, and performance conversations with your manager,



as well as access to an online learning platform and a variety of mentoring programs to help you unlock future opportunities.

If you're passionate about helping clients and building deep, lasting relationships, TD offers diverse career paths where you can grow your expertise and make a meaningful impact.

We're committed to your success and foster a respectful workplace where diverse perspectives are valued, everyone has fair opportunities to grow, and you can unlock your full potential to achieve your career goals.

Here at TD, we hire and develop the best.
**Training & Onboarding**
We will provide training and onboarding sessions to ensure that you've got everything you need to succeed in your new role.
**Interview Process**
We'll reach out to candidates of interest to schedule an interview.

We do our best to communicate outcomes to all applicants by email or phone call.
**Accommodation**
Your accessibility is important to us.

Please let us know if you'd like accommodations (including accessible meeting rooms, captioning for virtual interviews, etc.) to help us remove barriers so that you can participate throughout the interview process.

We look forward to hearing from you!
**Language Requirement (Quebec only):**
Sans Objet
US Labor & Employment Posters
(https://tdbank.site.findly.com/wp-content/uploads/sites/3875/2026/07/USApplicant

Rights_revised_7-13-2026.pdf) | California Privacy (https://www.td.com/us/en/personal-banking/privacy/california/)

Accessibility (https://www.td.com/us/en/personal-banking/universal-footer/accessibility/)
FAQ (https://cdn-static.findly.com/wp-content/uploads/sites/3345/2024/08/02032545/FAQ_EN.pdf)
**Our Values**
At TD we're guided by our purpose to enrich the lives of our customers, communities and colleagues, and share a set of values that shape our culture and guide our behavior.

In exchange for how our colleagues show up to help TD succeed, we are committed to delivering a colleague experience grounded in Impact, Growth and a Culture of Care.

No matter where you work across TD, we empower you to make an impact at work and in your community, explore and grow your career and be part of our caring and inclusive culture.
**Our Commitment to Diversity, Equity, and Inclusion**
At TD, we're committed to fostering an environment where all colleagues are encouraged to bring their authentic selves to work, experience equitable opportunities, and feel respected and supported.

We're dedicated to building an inclusive workforce that reflects the diversity of the customers and the communities in which we live and serve.
**Helping to Make an Impact in Communities – TD Ready Commitment**
TD has a long-standing commitment to help drive progress towards a more inclusive and sustainable future.

That's why we launched the TD Ready Commitment in 2018, now a multi-year North American initiative.

Under the TD Ready Commitment, we are targeting a total of C$1 billion by 2030 in community giving across four key, interconnected drivers of change: Financial Security, Vibrant Planet, Connected Communities, and Better Health.

It's our goal to help support change, nurture progress, and contribute to making the world a better, more inclusive place for our customers, colleagues, and communities.

Learn more: Canada (https://www.td.com/ca/en/about-td/ready-commitment)
US (https://www.td.com/us/en/about-us/communities/ready-commitment)
Europe & Asia Pacific (https://www.td.com/ca/en/about-td/ready-commitment)
Federal law prohibits job discrimination based on race, color, sex, sexual orientation, gender identity, national origin, religion, age, equal pay, disability and genetic information.

📌 Data Scientist II (Toronto)
🏢 TD Bank
📍 Toronto