Oak View Group (OVG) is the global leader in premium live entertainment infrastructure and services, with a platform spanning venue development and end-to-end capabilities across venue management, hospitality, and sponsorship sales.

Founded in 2015, the company serves a collection of seven world-class owned venues and a client roster of the most iconic arenas, stadiums, convention centers, music festivals, performing arts centers, and cultural institutions, spanning four continents.

The Marketing Specialist, AHL, plays a key role in building, launching, and growing the brand of professional hockey in Hamilton.

Working as a close partner to the Director, Marketing—Sports, this role helps translate strategy into action, delivering campaigns, promotions, and fan-facing initiatives that drive ticket sales, build community connection, and establish a strong, credible team identity.

This is a rare opportunity to help shape a team brand from the ground up.

From the first puck drop to marquee moments throughout the season, this role is deeply involved in how fans experience the team in the arena, in the community, and across every marketing touchpoint.

This role pays an annual salary of $50,000 CADBenefits for Full-Time roles: Health, Dental and Vision Insurance, Pension matching, and Paid Time Off (vacation days, sick days, and statutory holidays).

This position will remain open until September 4, 2026.

Support the Hockey Marketing Strategy & Execution

Work in close partnership with the Director, Marketing – Sports to develop and execute the overall hockey marketing strategy

Translate strategic direction into integrated marketing campaigns and tactical execution

Support season-long planning as well as short-term campaign and game-day initiatives





Ensure all hockey marketing activity is aligned with brand standards and organizational goals

Team Brand Building & Fan Engagement

Play an active role in shaping and evolving the hockey team's brand identity

Support storytelling that builds emotional connection between the team and its fans

Help develop and execute initiatives that establish the team as a meaningful part of the Hamilton community

Contribute ideas that enhance the fan experience and grow long-term loyalty

Ticket Sales & Revenue Support

Collaborate closely with ticketing and sales teams to support ticket revenue objectives

Execute marketing campaigns for season tickets, single-game tickets, and group sales

Track and support reporting on campaign performance and results

Promotions, Events & Activations

Support the planning and execution of theme nights, promotions, and in-arena activations

Coordinate marketing support for community, foundation, and partnership initiatives tied to hockey

Assist with player appearances, special events, and fan-facing activations

Cross-Functional Collaboration

Work closely with Social Media, Communications, Digital, Creative, Retail, and Game Presentation teams

Ensure alignment across channels and touchpoints

Coordinate timelines, approvals, and execution across internal teams and external partners

Planning & Operations

Support budget tracking, invoicing, and campaign documentation





Maintain marketing calendars, assets, and recaps

Contribute insights and learnings to continuously improve hockey marketing efforts

Post-secondary education in Marketing, Business, Communications, or a related field, or equivalent experience2–3+ years of experience in marketing, ideally in sports, entertainment, or live events

Experience executing integrated marketing campaigns

Experience working in fast-paced, deadline-driven environments

Strong project management and organizational skills

Ability to translate strategy into execution

Confident communicator and collaborator

Creative thinker with a solid understanding of sports fans

Comfortable juggling multiple priorities in a live-event environment

Passion for professional sports, live entertainment, and building brands

At OVG, we understand that to continue positively disrupting the sports and live entertainment industry, we need a diverse team to help us do it.

We also believe that inclusivity drives innovation, strengthens ourpeople, improves ourservice, and raises ourexcellence.

Our success is rooted in creating environments that reflect and celebrate the diverse communities in which we operate and serve, and this is the reason we are committed to amplifying voices from all different backgrounds.

Oak View Group is committed to equal employment opportunity.

We will not discriminate against employees or applicants for employment on any legally recognized basis (“protected class”) including, but not limited to veteran status, uniform service member status, race, color, religion, sex, national origin, age, physical or mental disability, genetic information or any other protected class under federal, state, or local law.

📌 Marketing Specialist, AHL | Full-Time | TD Coliseum (Canada)
🏢 Oak View Group
📍 Canada