Drive marketing performance insights as Senior Manager of Marketing Analytics at Optro. This remote role focuses on leveraging data for campaign success and funnel health across organic channels.
In this pivotal position, you will lead marketing analytics for Optro, an industry leader leveraging AI-powered GRC Intelligence platforms. With at least 7 years of hands-on experience, including 2 years in leadership roles, you will create robust analytics frameworks, ensuring marketing efforts align with growth objectives. Collaborate with Demand Generation and Events teams to analyze performance metrics and enhance decision-making processes using advanced data practices.
Key Responsibilities:



- Own comprehensive marketing performance measurement - Enhance attribution frameworks and budget allocation - Apply AI to forecasting and channel optimization - Create dashboards for real-time insights - Produce executive-level reports for strategic planning
Requirements: - Minimum 7 years in marketing analytics or related fields - Strong SQL skills for data manipulation - Proven experience with B2B attribution models - Hands-on knowledge of AI applications in marketing - Excellent communication for presenting complex data
Elevate Optro's marketing analytics through innovative data strategies and contribute to a high-growth setting.#J-18808-Ljbffr

📌 Senior Manager Of Marketing Analytics (Winnipeg)
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📍 Winnipeg