Opti-Tech Scientific Inc., founded in 1989, is a leading Canadian supplier of scientific equipment specializing in optical and digital microscopy, metallography, hardness testing, furnaces, ovens, and metrology solutions. The company operates as a solution-based partner, combining advanced technologies with a sales and customer service team known for strong product knowledge and responsive support. Opti-Tech provides onsite instrument installation, operation training, and image optimization training to help clients improve daily operations and technical capabilities.

The team is supported by Product Specialists in both official languages in Canada and receives ongoing training on emerging technologies and applications. This commitment to innovation and education creates a dynamic environment for professionals interested in science, technology, and customer-focused work.

About the Role

We're looking for a versatile E-Commerce & Digital Marketing Specialist who can wear many hats and own our online presence and customer-facing experience end-to-end. This role blends e-commerce, web maintenance, digital marketing, order processing, and hands-on customer service — from maintaining our website/e-shops and running campaigns that drive traffic and conversions, to being a friendly, reliable point of contact for our customers. We're looking for someone who's equally comfortable in a design tool, a marketing dashboard, and a conversation with a customer — someone who takes pride in getting the details right and genuinely enjoys helping people.

Key Responsibilities

E-Commerce, Web Development & Site Maintenance

Maintain the company website, e-shops, product updates, and pricing in a word press environment

Work with developer to ensure the site is responsive, fast-loading, accessible, and optimized for conversions

Perform regular audits for broken links, outdated content, and UX issues

Collaborate with developers (or handle light front-end code) to implement design changes

Maintain brand consistency across all web properties

Digital Marketing

Plan, execute, and optimize campaigns across SEO, paid search/social,



and email marketing

Manage content calendars for blog, social media, and email newsletters

Conduct keyword research and implement on-page/technical SEO best practices

Set up and manage paid ad campaigns (Google Ads, Meta Ads, LinkedIn, etc.)

Monitor and report on KPIs using tools like Google Analytics, Search Console, and social insights

Support trade show and event marketing efforts, including promotional emails, social campaigns, landing pages, and digital signage/graphics

Coordinate pre- and post-show follow-up campaigns to capture and nurture leads generated at events

Content & Brand

Create or coordinate creation of graphics, copy, and video content for campaigns

Maintain a consistent brand voice and visual identity across channels

Support product launches and promotions with dedicated landing pages and creative assets

Analysis & Optimization

Track website and campaign performance; report insights and recommendations

Run A/B tests on landing pages, emails, and ad creative

Stay current on digital marketing trends, algorithm changes, and design best practices

Customer Service

Monitor and respond to customer inquiries, comments, and messages across the website (live chat/contact forms), social media, and email in a timely, on-brand manner

Serve as a liaison between customers and internal teams, routing technical, billing, or product issues to the right department

Address basic website usability issues customers report (broken forms, login problems, checkout errors) and coordinate fixes

Monitor online reviews and social mentions, responding professionally to both positive and negative feedback

Track common customer questions/pain points and feed insights back into website UX and content improvements





Process customer orders accurately and in a timely manner, including order entry, confirmations, and coordinating with fulfillment/shipping teams

Track order status and proactively update customers on delays, backorders, or issues

Help maintain FAQ pages, chatbot flows, and self-service help content to reduce repetitive inquiries

Required Qualifications

2-4+ years of experience in digital marketing, web design, or a related field

Proficiency with website builders/CMS platforms (WordPress, Webflow, Shopify, Squarespace, etc.)

Experience with design tools (Figma, Adobe Creative Suite, or Canva)

Hands-on experience with SEO tools (Google Search Console, SEMrush, Ahrefs, etc.)

Familiarity with email marketing platforms (Mailchimp, Klaviyo, HubSpot, etc.)

Experience running paid campaigns on Google Ads and/or Meta Ads Manager

Strong analytical skills and comfort with Google Analytics/GA4

Excellent written communication and copywriting skills

Robust customer-facing communication skills, with a friendly, patient, and solutions-oriented approach

Familiarity with order management/e-commerce platforms (Shopify, WooCommerce, or similar) and processing orders accurately

Knowledge of CRM platforms (HubSpot, Salesforce, or similar) for managing customer/lead data and communications

Preferred Qualifications

Experience using helpdesk/live chat tools (Zendesk, Intercom, Freshdesk, or similar)

Experience with marketing automation platforms

Basic video editing or motion graphics skills

Understanding of conversion rate optimization (CRO) principles

Experience with A/B testing tools (Optimizely, VWO, or native platform tools)

Prior experience in business-to-business (B2B) e-commerce

What Success Looks Like A fast, on-brand, conversion-optimized website that's kept current

Growing organic and paid traffic with measurable ROI

Clear, data-backed reporting that informs marketing decisions

Cohesive brand experience across web, social, and email

Fast, helpful responses to customer inquiries that improve satisfaction and retention

📌 E-Commerce & Digital Marketing Specialist (Winnipeg)
🏢 Opti-Tech Scientific
📍 Winnipeg