The Humane Choices Foundation was built by people who believe that the next generation of educators, thinkers, and changemakers is already out there. They are sitting in lecture halls in Toronto and Tokyo, in residence halls in London and Lagos, scrolling through feeds full of noise, and quietly asking the same question

Why does the world work this way, and what can I actually do about it?

We show up to answer that question. Starting on campuses, growing into a global movement, we work with students everywhere to explore the connection between animal welfare, climate resilience, food systems, public health, and food insecurity. Not as separate problems. As one. Because the students asking these questions already sense that everything is connected. We just help them see how.

We started in Canada, but the crisis we are responding to has no borders, and neither does our work. Every campus is a community. Every community is a place where ideas take root, where values get shaped, and where the next wave of change begins. That is where we have always wanted to be, and that is where we are going.

,

Organization The Humane Choices Foundation

Location Remote

Commitment Part-time Volunteer (5-10 hours per week)

Reports To Social Media Manager

Category Communications, Marketing, and Advocacy

About The Humane Choices Foundation The Humane Choices Foundation is a registered nonprofit organization based in Ontario, Canada, dedicated to protecting and defending the inherent rights of all animals. Through education, advocacy, and direct action, we promote compassion, respect, and ethical treatment — striving to build a world where every animal can live free from cruelty and suffering.

The Humane Choices Foundation seeks an experienced social media coordinator to implement and execute the HCF’s social media and audience engagement strategy. The social media coordinator will work closely with HCF’s social media manager and other marketing staff members.

Position Overview

We are seeking an organized,



proactive, and mission-driven Social Media Coordinator to join our marketing and communications team. The role will focus on the execution of our content calendar, copywriting/editing/assembling final posts, scheduling, and supporting performance tracking.

Key Responsibilities

Execute and maintain HCF’s master social media calendar based on the strategic guidelines provided by the Social Media Manager.

- Format and assemble visual assets provided by the graphic design and video teams into finalized social media posts, including drafting engaging captions, adding optimized hashtags, and adapting content layouts for specific platforms.
- Utilize scheduling and management tools (metricool, Meta Business Suite, Fedica) to ensure consistent, timely, and error-free publishing across social accounts.
- Actively monitor and respond to comments, direct messages, and mentions in a timely, empathetic, and compassionate tone to build an online community.
- Assist the Social Media Manager by gathering weekly and monthly platform analytics (reach, engagement, impressions) to help build data-driven performance reports.
- Stay on top of platform updates, algorithms, and trending formats/audios to suggest how our existing content series can be optimized.
- Using social media tools to grow HCF’s recognition and status in animal advocacy, climate, academic, and other relevant communities.
- Implement HCF’s social media strategic plan, identify opportunities for growth, and measure key performance indicators (KPIs) for social media activities and campaigns




- Proactively identify and recommend social media opportunities from HCF’s programs and events and actively collaborate with staff to execute them.

Required Qualifications And Skills

- Strong passion for animal rights, humane education, or ethical advocacy.
- Proficiency with Canva for content design and layout.
- Excellent writing, storytelling, and communication skills.
- Excellent verbal and written communication skills, including impeccable grammar and spelling as well as a robust attention to detail
- Experience overseeing content calendars and juggling several social media assets at once
- Experience with social media management tools (Meta Business Suite, Later, Buffer, Hootsuite).
- Effective time management skills and a track record of working independently, meeting deadlines, and taking ownership of social media deliverables
- Background in managing online conversations and building digital communities among target audience segments.
- Collaborative mindset and ability to work productively with other staff members.
- Experience identifying social media trends, analytics, and providing evidence-based and data-informed recommendations that boost HCF’s social media goals.

Preferred Skills/Experience

- Experience managing social media accounts for a nonprofit organization engaged in animal advocacy, climate, youth.

What You’ll Gain
- Hands-on experience on social media for a nonprofit organization.
- Opportunity to tell powerful stories that influence hearts, policies, and global awareness.
- A collaborative environment with creative freedom and mentorship.
- Recognition on the Foundation’s website and across social channels.
- A meaningful way to contribute to animal protection and humane education worldwide.

Commitment
- 5-10 hours per week, flexible schedule.
- Remote position with regular virtual check-ins.

Job Type Part-time

Education Bachelor's Degree (required)

Work Location Remote

📌 Social Media Coordinator (Volunteer) (Canada)
🏢 The Humane Choices Foundation
📍 Canada