Join SOTI as a Senior Web Analytics and Reporting Specialist in Mississauga, ON, embracing a hybrid work model. Utilize your expertise to enhance digital marketing strategies. This role offers the chance to work in SOTI’s marketing department, impacting their online reach and customer engagement.

As a senior contributor, you will implement key analytics tools, analyze various data sources, and support cross-functional teams with insights. Your focus on data integrity and performance optimization will be essential for effective decision-making. Key Responsibilities:

- Configure web analytics tools like Google Analytics 4
- Develop real-time dashboards for performance visualization
- Analyze customer journey and funnel performance
- Create actionable recommendations to improve conversions
- Provide training on analytics tools and reporting solutions Requirements:
- 5-7 years in web or digital analytics
- Experience with Looker Studio, Salesforce, and dashboard creation
- Proficiency in web conversion tracking and A/B testing
- Robust analytical skills and data interpretation abilities
- Basic understanding of web technologies Utilize your analytical prowess to make a tangible impact at SOTI.

📌 Web Analytics and Reporting Specialist Role (Mississauga)
🏢 SOTI
📍 Mississauga