You'll own analytics for Wishlists and Celebrations within our Core Registry product org: the occasion-based surfaces (birthdays, holidays, showers) and hosting tools that keep families connected to Babylist beyond the newborn phase. This is where the long-term relationship either extends or ends, and you'll define how we measure it, building KPI frameworks and instrumentation from the ground up across a multi-sided set of users: registrants, hosts, gift givers, and partners.

As a senior individual contributor, you'll own these domains end-to-end, influence product direction through rigorous analysis, and help raise the analytical bar across the broader Data org. The role sits in the Data organization and reports directly to the Senior Manager of Product Analytics.

Who You Are 6+ years of relevant product analytics experience.
Mastery-level SQL, applied to large-scale data. You work fluently across datasets in the millions-to-billions-of-rows range.
An expert in event instrumentation and clickstream data. You understand how tracking is structured, how to audit and validate events, and how to build reliable metrics and KPI frameworks from the ground up.

A domain expert in experimentation. You bring applied experience in statistical testing, experimental design, and A/B analysis across web and app surfaces, with the judgment to make clear recommendations even when results are messy or ambiguous.

Able to connect surface-level user behavior to business outcomes and LTV. You don't stop at the feature; you tie it to what it means for the business.
A demonstrated user of AI tools (e.g., Claude, Cursor, Devin) in your analytical workflow. You use them to write code, generate artifacts, and accelerate analysis. Not just curious about AI; already putting it to work.
Comfortable across both product analytics (feature and surface efficacy) and program analytics (P&L-adjacent; evaluation of business initiatives), adapting your approach to the nature of the question.
Experienced with modern experimentation platforms (e.g., Launch Darkly), product analytics tools (e.g., Amplitude), data modeling tools (e.g., dbt), and visualization platforms (e.g., Hex, Sigma).
Principled about prioritization. This role spans multiple surfaces and stakeholders, and you have a clear, impact-driven way of deciding where to focus.
Curious and self-directed, comfortable operating independently in ambiguous problem spaces with shifting scope.

You naturally reach for AI in your work. At Babylist, every team uses AI daily. You're already using it to move faster and improve your output, and you stay curious about what's coming next.

How You Will Make An Impact Own end-to-end analytics for Wishlists and Celebrations: occasion-based gifting, event pages, and host and guest journeys.

Define success for surfaces that don't have it yet. Build, own, and evolve KPI trees and measurement frameworks with product, engineering, and cross-functional partners.
Lead instrumentation for your surface areas. Audit existing tracking, find the gaps, and partner with engineering to get the clickstream data reliable analysis depends on.
Design, run, and analyze experiments that drive list creation, guest participation, and repeat engagement across occasions.
Untangle a multi-sided user model (registrants, hosts, gift givers, and partners) and make it legible to the people building for them.
Quantify how Wishlists and Celebrations extend the Babylist relationship past the newborn phase, connecting repeat occasion behavior to retention and long-term value.
Build, own, and evolve dashboards, reporting, and AI artifacts that give clear, reliable visibility across your domains.
Use AI throughout your analytical workflow to accelerate delivery, improve code quality, and expand what one senior IC can accomplish independently.
Influence product strategy as a trusted senior IC. You shape direction through data, you don't just report on it.
Contribute to the Data org's internal initiatives and analytical culture,



with room to become a team expert in AI-assisted analysis.
Why This Role You're defining measurement for surfaces still being instrumented. You're not inheriting someone's KPI tree, you're building it.
Wishlists and Celebrations are where the Babylist relationship extends or ends past the newborn phase: high-leverage surfaces with real business stakes.
Full end-to-end ownership as a senior IC. You set the measurement strategy and influence product direction, with no handoffs.
AI-assisted analysis is core here, not a side experiment. You'll help define what AI-accelerated analytics looks like for the whole Data org.
Who We Are Babylist is the leading platform for expecting and new families. More than 10 million people shop with Babylist every year, making it the go-to destination for seamless purchasing, guidance, and expert recommendations. As a modern, AI-forward tech company, Babylist has expanded from a universal registry into a full ecosystem — the Babylist Shop, Babylist Health, Babylist Money, NYC and LA showrooms, branded content, and more — generating $750M in revenue in 2025.

Building the generational brand in baby, Babylist is reshaping the $235B kids and baby market and helping parents feel confident, connected, and cared for at every step.

Our Ways of Working Babylist is remote-first with team members across the U.S. and Canada who move fast, think smart, and use AI as part of how they work every day — not as an experiment, as an expectation. We come together twice a year to build the relationships behind the work, and we hire people who are genuinely excited about what's possible and prove it through how they show up.
Why You Will Love Working At Babylist Our Culture We work with focus and intention, then step away to recharge
We believe in exceptional management, and we invest in the tools and the time to connect with colleagues
We build products that positively impact millions of people's lives
AI is part of how we work, not a side experiment. You'll have leading tools like Claude and ChatGPT from day one, with no waiting on access, so the busywork gets handled and your judgment goes where it counts
Growth & Development Competitive pay and meaningful opportunities for career advancement
We believe technology and data can solve hard problems
We're committed to career progression and performance-based advancement
Company-paid medical, dental, and vision insurance
Retirement savings plan with company matching and flexible spending accounts
Generous paid parental leave and PTO
Winter Wonder Week: the whole company takes a paid week off at the end of the year, whether or not you celebrate anything, so everyone's out at once and comes back refreshed
Remote work stipend to set up your office

Perks for physical, mental, and emotional health, parenting, childcare, and financial planning

Recorded Interviews. Babylist uses an interview recording tool to record and transcribe interviews for evaluation purposes in accordance with applicable privacy laws. By participating in an interview, you consent to this recording and transcription.

Interview Integrity. AI is part of how we work at Babylist. We expect you to use it too. Your application and interviews should still reflect you and your own thinking. We'll tell you when AI is encouraged. Misrepresentation at any stage may result in removal from consideration for this and future roles.

How We Review Applications We use AI throughout our hiring process to help review, screen, and assess applications. These tools support our team's review; they do not replace it, and every hiring decision is made by a person.
Connections at Babylist.



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📌 Senior Product Analyst New (Winnipeg)
🏢 Babylist -
📍 Winnipeg