Position title: 1663 - Digital Marketing Specialist

Client: SunLife

Contract Duration: 6 months

Working Status : Hybrid – 2 days per week onsite

Location: 1 York Street, Toronto, Ontario, Canada, M5J 0B6

** Message:

Need candidates who have strong client-facing experience and a proven background in SEM and in-platform campaign management.

Must have:

- 2–4+ years of hands-on digital/performance marketing experience, with the ability to work independently and hit the ground running.
- Strong client-facing experience, including managing client/advertiser relationships, discussing campaign performance, and providing recommendations.
- Proven SEM / paid search experience, with hands-on experience managing campaigns directly within advertising platforms such as Google Ads and/or Microsoft Ads.
- Strong in-platform campaign management experience, including campaign setup, launch, QA, budget/bid management, monitoring, optimization, and reporting.
- Hands-on experience with paid social media campaigns and performance-based digital marketing.
- Experience managing multiple marketing campaigns/projects simultaneously in a fast-paced environment.
- Strong understanding of direct-response marketing, conversion optimization, and campaign performance metrics.

Nice to have:

- Agency or high-volume client/account management experience.
- Agile marketing/development experience.
- Experience with web analytics tools such as Adobe Analytics or Google Analytics.
- Experience with CRM tools and marketing technologies.
- Experience with A/B testing, conversion tracking, and campaign optimization tools.

Education: Degree or certificate in marketing or communications

Top Performer:

A top performer thrives in a high-volume, multi-campaign environment, can shift gears quickly, and manages multiple deadlines with precision. They bring agency experience, strong attention to detail, and the ability to hit the ground running with paid media setup, QA, and optimization.



They are proactive, curious, and eager to learn from senior marketing leaders while contributing meaningfully from day one.

Role Summary:

Digital Marketing Specialist will work closely with the growth marketing and sales leadership teams to deliver marketing and communications initiatives to meet our client-focused objectives and drive business results. You will deliver new digital marketing programs, support marketing operations and identify process efficiencies to enable faster speed to market. You will be liaising with multiple stakeholders within Business, Legal, Compliance to successfully produce contemporary, relevant and high-quality marketing materials on schedule.

Key Accountabilities:

- Support the development and execution of digital marketing including digital display, paid search, paid social, online affiliate, external partnerships and e-mail channels
- Establish robust working relationships with internal/external stakeholders - including Creative Services, Legal, Compliance, etc. to launch new programs effectively
- Manage the end-to-end content review and translations processes to successfully deliver all initiatives - including translation, branding, legal and compliance
- Proofread copy and images to co-ordinate final sign-off on all key initiatives
- Manage marketing budget and forecasts to ensure spending is managed properly to achieve business growth objectives
- Track, report, and analyze metrics of key digital tactics to inform campaign strategies




- Build and execute on A/B testing strategies to inform campaign strategies through tools like adobe target
- Partner with team to test new channels and technology to drive innovation and Client acquisition
- Document and maintain up-to-date processes and internal best practices
- Work closely with agencies and in-house teams to optimize marketing initiatives to drive customer experience and acquisition

Key Competencies:

- Digital Marketing – demonstrated experience in delivering direct to consumer digital marketing programs (social media, paid search, affiliate marketing, etc.)
- Campaign Execution – demonstrated experience in managing performance-based digital marketing campaigns
- Analytical Mindset – ability to draw insights from data to inform future campaign design
- Organizational Skills – proven ability to manage multiple initiatives and deliver against required timelines and budget
- Relationship Management – proven ability to build and cultivate strong relationships with internal/external stakeholders up, down and across the organization
- Business Curiosity – Comfort seeking new approaches to solving business problems and challenging the status quo to improve the Client experience
- Excellent communication and interpersonal skills (written and verbal), with superb attention to detail in reviewing marketing materials
- Copywriting – experience in, and ability to, create persuasive digital direct-to-Client communications including paid search copy, social media advertising, an asset
- Creative thinker
- Ability to work independently and closely with other team members across the organization
- Ability to synthesize complex ideas into actionable recommendations
- As this position is posted in several locations, we specify that bilingualism (French, English, both oral and written) is required for Quebec only for the frequent interactions with English and French-speaking colleagues or internal partners across Canada or worldwide.

📌 1663 - Digital Marketing Specialist (Greater Toronto Area)
🏢 Amyantek
📍 Greater Toronto Area