Elevate your career with Payworks as a Marketing Performance & Analytics Specialist. In this hybrid role, you will leverage full-funnel analytics to optimize demand generation and drive impactful recommendations.

Reporting directly to the Senior Manager, Growth Marketing, this specialist role focuses on campaign attribution, performance reporting, and identifying high-return investments. Your expertise in analytics will translate complex data insights into actionable recommendations that influence our marketing strategies and budget allocations.

Key Responsibilities:



• Own weekly and monthly performance reporting across demand streams • Manage campaign and channel attribution with tracking validation • Deliver data-backed recommendations for budget optimization • Design and implement A/B and multivariate tests • Analyze audience segmentation and identify targeting opportunities

Requirements: • 5+ years in marketing analytics or performance marketing • Experience with paid media platforms like Google Ads • Proficiency in Salesforce and performance dashboards • Robust analytical skills in full-funnel reporting • Excellent communication and detail-oriented approach

Become a key player in driving data-driven marketing success at Payworks.

📌 Analytics Specialist for Marketing Performance (Winnipeg)
🏢 Payworks
📍 Winnipeg