Summary:

We are seeking a results-driven Assistant Brand Manager to support the growth of our 1800 & Premium Agave portfolio. This role will report into the Brand Manager and is responsible to support the development and execution of brand strategies, driving business performance, and delivering impactful marketing programs that build brand equity and achieve commercial objectives. Brands in the portfolio include 1800, Maestro Dobel, Grand Centenario, 400 Conejos and Grand Coramino.

Responsibilities:

Brand Planning & Strategy

- Support the development and execution of annual brand plans and business reviews.
- Analyze consumer, category, competitive, and promotional data to identify opportunities, and insights.
- Translate data into actionable recommendations that support brand strategy and business growth.
- Supporting innovation and renovation projects in collaboration with cross-functional teams.

Marketing Program Execution

- Assisting in the development of brand initiatives that build awareness, trial, and loyalty.
- Track, evaluate, and optimize program performance against established KPIs.
- Ensure all brand assets and marketing materials remain current and aligned with brand standards.

Business Analysis & Performance Management

- Monitor brand, category, and market performance, identifying risks and growth opportunities.




- Analyze program effectiveness and recommend actions to drive volume, revenue, and profitability.
- Support pricing analysis and portfolio pricing strategies.

Commercial & Trade Marketing

- Collaborating with regional sales teams to deliver effective marketing programs.
- Leading trade marketing initiatives and customer-facing promotional activities.
- Lead customer-specific programs and new product submissions (NISS).

Project, Budget Management & Admin Support

- Manage project timelines, launch schedules, and key deliverables.
- Monitor program budgets and recommend resource allocation to maximize results.
- Provide regular updates on project status, risks, and outcomes.
- Contribute to special projects and cross-functional initiatives as needed.

Key Skills

- University Degree in Business, specialization in Marketing is a bonus
- 3+ years marketing experience within the Canadian alcoholic beverage industry
- Strong analytical and strategic thinking skills.
- Experience developing and executing successful brand marketing programs.
- Proven ability to manage budgets, agencies, and cross-functional teams.
- Robust commercial acumen with a focus on driving growth and profitability.
- Excellent communication, presentation, and project management skills.

📌 Assistant Brand Manager - 1800 Tequila & Premium Agave (Ontario)
🏢 Proximo Spirits Canada
📍 Ontario