About The Company Moose Toys is a globally recognized leader in the toy industry, dedicated to making kids superhappy through innovative, high-quality toys. Our brand is built on a foundation of trailblazing design, development, and manufacturing processes, complemented by a robust commitment to sustainability and environmental responsibility.

Recognized with numerous awards and accolades worldwide, Moose Toys continues to push the boundaries of creativity and fun, ensuring our products bring joy to children everywhere. We believe that happiness is at the core of everything we do, and our mission is to create memorable experiences for kids while fostering a positive impact on our planet.

Our culture at Moose Toys is playful with a purpose. We foster a work environment that values diversity, innovation, and continuous learning. We are proud to be officially recognized as a Great Place to Work, emphasizing the importance of our people, our values, and our commitment to sustainability.

We operate as a family, dreaming big and bringing fun into everything we do. Our focus on well-being, community involvement, and environmental stewardship underscores our dedication to making a meaningful difference both internally and externally. For more information about our brands and our team, visit our website or our LinkedIn Life page.

About The Role The Brand Manager – Canada is a critical role responsible for supporting the strategic growth, performance, and profitability of Moose Toys' portfolio within the Canadian market. This is a 18-month fixed-term, remote position that reports directly to the Senior Director of Marketing & Retail Execution.

The successful candidate will serve as the key liaison between global brand strategies and the Canadian market, translating overarching brand visions into actionable marketing campaigns and retail initiatives. You will oversee day-to-day operations for your assigned portfolio, making operational decisions that align with business objectives and market trends.





Your primary objectives include developing and executing integrated marketing campaigns across multiple channels such as media, digital, social, PR, influencer partnerships, retail, and experiential marketing. You will work closely with internal teams and external partners to ensure seamless execution and optimal results. Additionally, you will support financial management activities, including budget tracking, sales forecasting, and analyzing market data to identify opportunities and mitigate risks.

This role requires a proactive, organized individual with excellent communication skills and a strategic mindset to drive brand success in a competitive landscape.

Qualifications

- 5+ years of experience in brand management, marketing, or a related field
- University degree in Marketing, Business, or a related discipline
- Proven experience in brand building and executing integrated marketing campaigns
- Strong analytical skills with experience using data to support decision-making and reporting
- Highly organized, self-motivated, with excellent time management skills
- Exceptional communication and relationship-building abilities
- Experience collaborating across internal teams and external partners
- Experience in consumer products or toy industry is an asset

Responsibilities

- Support the development of comprehensive brand plans, including product recommendations, retailer distribution strategies, and promotional activities aligned with commercial goals
- Design and implement integrated marketing campaigns for product launches, utilizing media, digital, social, PR, influencer, retail, and experiential channels
- Manage agency relationships,



including briefing, timeline management, asset delivery, and performance evaluation to ensure campaign effectiveness
- Monitor market conditions, analyze competitive activity, and stay updated on consumer trends to inform brand positioning and campaign strategies
- Conduct post-campaign analysis to extract insights, optimize future campaigns, and report on key performance metrics
- Assist in managing portfolio financials, including pricing strategies, sales forecasting, and budget oversight
- Contribute to annual business planning and long-term growth initiatives through data analysis and strategic insights
- Analyze sales data, market trends, and competitive landscape to identify opportunities and potential risks
- Support external licensor relationships by tracking deliverables and aligning on key milestones
- Collaborate with global teams by preparing insights, data, and recommendations to support Canadian market strategies
- Partner with Sales teams to develop retail strategies, support customer presentations, and execute trade marketing initiatives
- Assist in planning and executing key trade events, including Toy Fair, trade shows, and customer meetings

Benefits

- Competitive salary range of CAD $100,000 to $110,000
- Opportunity to work remotely within Canada
- Collaborative and innovative work environment
- Exposure to global brand management practices
- Professional development and growth opportunities
- Participation in industry-leading campaigns and events
- Inclusive and diverse workplace culture

Equal Opportunity Moose Toys is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment regardless of race, color, religion, sex, sexual orientation, gender identity, age, national origin, or disability. We encourage individuals from all backgrounds to apply.

📌 Brand Manager (Canada)
🏢 Sundayy
📍 Canada