Business Development & Sales Representative

Hamilton, Ontario | Opportunity for Remote

Full Time

$55,000 + Commission and Bonus

About Cakeworthy

Cakeworthy is a pop culture and fandom-inspired apparel and accessories brand known for creating officially licensed collections that celebrate the stories and characters people love. We partner with major entertainment brands and retailers to bring unique products to fans across North America.

We're looking for an experienced sales professional to help expand our wholesale and corporate partnerships, identify new business opportunities, and drive revenue growth.

Role Overview

As a Business Development & Sales Representative, you will be responsible for identifying, pursuing, and securing new business opportunities for Cakeworthy. This includes wholesale accounts, specialty retailers, corporate partnerships, and other revenue-generating channels.

This role is ideal for a self-starter with an existing network in apparel, retail, licensing, gift, or pop culture-related industries.

Responsibilities

- Manage the full wholesale sales cycle, from responding to inquiries and prospecting new retailers through qualification, presentation, and opening order.
- Identify and develop relationships with qualified boutiques, specialty retailers, online stores, and regional chains.
- Present Cakeworthy’s brand and licensed collections, recommending assortments that suit each retailer’s customer base.
- Prepare sales materials, quotes, and order forms.
- Grow existing accounts through regular communication, new collection presentations, reorders,



and re-engagement of inactive customers.
- Maintain accurate customer, pipeline, sales activity, and follow-up information in the CRM.
- Coordinate with operations and customer service to support accounts and resolve order or delivery concerns.
- Conduct virtual and in-person buyer meetings and attend trade shows when required.
- Meet monthly targets for current accounts, reorders, and wholesale revenue

Qualifications

- Proven experience in sales, business development, wholesale, or account management.
- Existing relationships within retail, apparel, licensing, gift, specialty, or entertainment-related industries are considered a strong asset.
- Demonstrated ability to generate leads and close deals independently.
- Strong communication and presentation skills.
- Highly organized and self-motivated.
- Comfortable working remotely and managing your own schedule.
- Experience using CRM systems is preferred.

Lastly…. The Cakeworthy team has been lucky enough to work with some of the biggest licenses in the world. A passion for pop culture is at the root of a position like this. Tell us what makes you the best person for the position! We are looking for creative applications, make sure yours stands out from the crowd as this is a highly coveted position.

Cakeworthy is an equal opportunity employer. We encourage applications from candidates regardless of race, colour, ethnic origin, citizenship, creed, sex, sexual orientation, gender identity, gender expression, age, marital status, family status, disability or any other characteristic protected by local law.

📌 Business Development & Sales Representative (Canada)
🏢 Cakeworthy
📍 Canada