Drive brand growth at CaptivateIQ as the Director of Product Marketing, focusing on customer insights and storytelling. This leadership position paves the way for creative B2B SaaS marketing.

As a strategic leader, you will oversee the creation of impactful narratives that connect CaptivateIQ’s offerings with market needs. Your focus will be to enhance the product marketing team and establish a reliable feedback mechanism that informs product direction and go-to-market strategies. Collaborate closely with cross-functional teams to maintain alignment around core messaging.

Key Responsibilities:



• Lead and mentor product marketing professionals for success • Direct the evolution of cohesive messaging and positioning • Build an effective customer research and feedback framework • Ensure product strategy is informed by market insights • Manage external communications to enhance brand credibility

Requirements: • Minimum of 12 years in B2B SaaS product marketing • Proven leadership experience in team building • Expertise in translating customer feedback into strategies • Comfortable navigating technical product discussions • Exceptional narrative and communication skills

Leverage your storytelling and strategic skills to enhance CaptivateIQ's position in the market effectively.

📌 CaptivateIQ Director Product Marketing Role (Toronto)
🏢 GTMnow
📍 Toronto