Drive brand growth at CaptivateIQ as the Director of Product Marketing, focusing on customer insights and storytelling. This leadership position paves the way for creative B2B SaaS marketing. As a strategic leader, you will oversee the creation of impactful narratives that connect CaptivateIQ’s offerings with market needs.

Your focus will be to enhance the product marketing team and establish a reliable feedback mechanism that informs product direction and go-to-market strategies. Collaborate closely with cross-functional teams to maintain alignment around core messaging. Key Responsibilities:

- Lead and mentor product marketing professionals for success
- Direct the evolution of cohesive messaging and positioning




- Build an effective customer research and feedback framework
- Ensure product strategy is informed by market insights
- Manage external communications to enhance brand credibility Requirements:
- Minimum of 12 years in B2B SaaS product marketing
- Proven leadership experience in team building
- Expertise in translating customer feedback into strategies
- Comfortable navigating technical product discussions
- Exceptional narrative and communication skills Leverage your storytelling and strategic skills to enhance CaptivateIQ's position in the market effectively.

📌 CaptivateIQ Director Product Marketing Role (Toronto)
🏢 GTMnow
📍 Toronto