- Translate Moët Hennessy Maison strategies into high-impact commercial activation plans across Canada
- Lead the national trade marketing agenda and set the execution framework for regional teams
- Ensure brand visibility, distribution support, customer engagement and sales performance across on-trade, off-trade and e-commerce channels
- Lead the regional marketing organization and provide national strategic direction
- Coach, support and develop the wider marketing team in line with Moët Hennessy values and leadership capabilities
- Build relationships with Charton Hobbs VPs and sales teams to drive engagement, education, focus and KPI reporting
- Collaborate with marketing, communications, finance, operations and sales leadership to align national and provincial execution
- Define the national trade marketing strategy and develop activation guidelines, point-of-sale assets, brand education materials and channel playbooks
- Set trade marketing KPIs and monitor execution quality
- Own the shopper and customer activation agenda, including visibility, distribution programs, trade education and in-store/in-outlet experiences
- Standardize briefing, planning and post-activation review processes across regions
- Manage external agency partners, briefs, budgets, execution standards and learnings
- Partner with MHUSA to share best practices and adapt scalable activation platforms for Canada
- Lead development and execution of brand activations across consumer touchpoints within A&P; budgets and brand KPIs
- Maintain regional programming calendars covering investments, activations and promotions
- Optimize planning, tracking and reporting processes
- Organize and co-lead provincial Quarterly Business Review meetings




- Lead the annual trade marketing planning cycle and consolidate regional plans into a national view
- Own and oversee regional commercial A&P; budgets and reallocate investments when needed
- Lead the CHMH on-trade strategy and define activation priorities by channel and key city
- Develop senior-level relationships with key customers and strategic accounts
- Build activation guidelines supporting on-trade channel development

Requirements

- Proven leadership experience coaching and developing teams and managing senior team members
- Trade marketing and channel activation expertise across on-trade and off-trade channels
- Strong analytical, organizational and multitasking capabilities
- Ability to meet tight deadlines
- Ability to build relationships and influence cross-functional internal and external stakeholders
- Excellent communication and teamwork skills
- Project management skills
- Ability to build, manage and evaluate an A&P; budget
- Advanced proficiency in Microsoft Office, particularly PowerPoint and Excel
- Ability to thrive in a fast-paced, quick-turn work environment
- Good judgment and professionalism under pressure
- Strong sense of urgency and adaptability
- Financial knowledge of depletions, sales, DOI and P&L; management
- Strong presentation and negotiation skills for diverse audiences




- Affinity with the wines and spirits category
- Bachelor's degree or higher in Marketing, Commerce, Business Administration or a related field preferred
- 10 years of marketing experience, preferably within a fast-moving CPG or luxury company
- Established trade contacts across on- and off-premise channels are a plus
- Valid driver's license and access to a vehicle
- Fluent in English and French
- Ability to travel domestically and internationally as required
- Valid travel document is mandatory

Core Competencies

Demonstrates expertise in trade marketing and channel activation, with a strong focus on building relationships and influencing stakeholders. Proven ability to lead teams, manage A&P; budgets, and execute high-impact commercial strategies across diverse channels.

Highest-signal resume keywords

- Trade Marketing Expertise
- Leadership Experience
- Project Management Skills
- Analytical Capabilities
- Bilingual in English and French

ATS Optimization Keywords

Hard Skills

- Trade Marketing
- Channel Activation
- A&P; Budget Management
- Sales Performance Analysis
- KPI Setting and Monitoring
- Brand Activation Development
- Point-of-Sale Asset Creation
- Financial Knowledge of P&L; Management
- Multitasking
- Fast-Paced Environment Adaptability

Soft Skills

- Excellent Communication Skills
- Teamwork
- Relationship Building
- Negotiation Skills
- Valuable Judgment Under Pressure

Industry Keywords

- Wines and Spirits
- Fast-Moving Consumer Goods
- Luxury Marketing
- On-Trade Channels
- Off-Trade Channels

Tools & Technologies

- Microsoft Office
- PowerPoint
- Excel

📌 Customer Marketing Director (Montreal)
🏢 Jobtailor
📍 Montreal