Join WPP Media as the Director, Performance Strategy – Commerce, and lead initiatives to optimize media investments across retail networks and DTC channels. Focus on delivering measurable growth through strategic insights. This role provides an chance to excel in performance marketing by developing robust strategies that align with client objectives.

You will collaborate with various departments including Planning and Activation to implement effective measurement frameworks and optimize campaigns. Your leadership will foster relationships with partners like Amazon and Walmart while guiding teams toward higher performance outcomes. Key Responsibilities:

- Create and implement commerce-focused performance strategies
- Oversee campaign measurement for continuous optimization




- Work with media planning teams on full-funnel strategies
- Innovate within social commerce and retail advertising
- Ensure alignment of media investments with performance goals Requirements:
- Proven track record in performance marketing and commerce
- Strong grasp of retail media networks and audience strategies
- Experience managing cross-functional collaborations
- Excellent strategic and analytical capabilities
- Familiarity with key commerce platforms is a plus Lead the charge in transforming commerce media performance with WPP Media.

📌 Director, Commerce Performance Strategy WPP Media (Montreal)
🏢 WPP Media
📍 Montreal