About Ideal Siding

Ideal Siding is transforming the home renovation industry across North America through an innovative, fast-growing franchising model. Our in-house marketing team operates as a high-performance internal agency—providing local strategy, paid acquisition, and brand development to help our franchise partners build thriving local businesses.

About the Role

Are you a data-driven marketer who loves guiding business strategy, building trusted relationships, and helping local entrepreneurs win?

As a Franchise Marketing Coach, you won't be managing ad campaigns hands-on or creating graphic design assets—our in-house PPC, SEO, and social specialists handle that. Instead, you will act as a strategic advisor and growth coach to a portfolio of franchise owners.

You will diagnose performance data, set local priorities, coach franchisees on community-based outbound lead generation (referral networks, local business partnerships), and direct internal specialist teams to ensure execution delivers maximum ROI.

What You'll Do

Strategic Advisory & Performance Diagnosis: Review KPI dashboards across a portfolio of franchise locations (leads, meetings, conversions, CAC) to spot performance gaps and distill complex data into 2–3 clear growth priorities.

Consultative Coaching: Conduct regular strategy calls with franchise owners. You will explain the why behind marketing performance and coach them on building local business development networks alongside paid digital channels.

Internal Specialist Coordination: Set priorities and target metrics for our in-house PPC, SEO, and social media teams; reallocate budget and strategy when execution needs adjusting.

Best-Practice Network Sharing:



Spot winning initiatives in high-performing markets and package those insights to elevate results across the entire franchise network.

Onboarding & Brand Alignment: Guide current franchisees through their initial marketing setup, ensuring brand standards and local media accounts comply with system-wide quality guidelines.

Reporting to Leadership: Keep the Director of Marketing informed on portfolio performance, system risks, and high-growth opportunities.

Qualifications

- 3+ years of experience in marketing strategy, account management, or consultative growth roles (Agency or Franchise/Multi-location experience strongly preferred).
- Strong fluency in digital acquisition metrics (PPC, SEO, Paid Social, Conversion Rates) with the ability to direct specialists effectively.
- Demonstrated experience in client-facing advisory roles, coaching non-marketers on business concepts.
- Analytical mindset with the ability to turn data into insights.
- Highly organized, proactive, and solution-oriented.
- Excellent communication and presentation skills.

Why Ideal Siding?

- Be part of a dynamic and fast-growing company with a modern franchising model
- Enjoy a flexible hybrid work schedule (1-2 days/week in-office).
- Comprehensive benefits: extended health, dental and vision insurance, free on-site parking, and regular company events.
- A collaborative and supportive work environment that encourages personal and professional growth.

If you’re passionate about helping businesses grow through smart marketing strategies and love building long-term client relationships, we’d love to hear from you! Flexible work from home options available.

Compensation:

$60,000.00 - $75,000.00 per year

📌 Franchise Marketing Coach (Burnaby)
🏢 Ideal Siding
📍 Burnaby