- We’re looking for a Growth Marketing Manager to own growth strategy and performance for Joist’s new customer acquisition engine — stepping into a critical role on our marketing leadership team

- This person will own a significant paid media investment, set the strategy for full-funnel growth in a product led environment (traffic → signup → paid conversion) across Web, iOS, and Android, and act as the primary partner to our internal paid media team on execution

- This role also acts as a connective hub for our growth-adjacent functions — partnering closely with SEO and Analytics — and will have shared oversight of both functions as they relate to the growth roadmap

- This is a strategic and hands-on role: you’ll set the direction, but you’ll also be in the data, in the campaigns, and in the details

- Own the strategy and performance for new customer acquisition, including a multi million dollar annual media investment across paid social, paid search, display, affiliate/partnerships, and emerging channels

- Act as the primary strategic partner and day-to-day point of contact with our internal paid media team, setting priorities, budget allocation, and channel mix

- Build and own the quarterly/annual growth plan across Web, iOS, and Android, balancing new traffic generation, traffic-to-signup conversion, and signup-to-paid conversion

- Monitor CAC, conversion rates, pacing, and channel-level ROI, proactively identifying risks and reallocating investment to maximize efficient growth

- Own new customer acquisition forecasting, building and maintaining forecasts for traffic, signup, and paid conversion by channel and platform

- Work closely with internal subject matter experts across each channel (paid social, paid search, SEO, app store/ASO, and others) to orchestrate a coordinated, optimized growth machine — ensuring channels are working together toward shared goals rather than in silos

- Bring strong testing discipline to the funnel, prioritizing and sequencing experiments across channels and platforms to drive continuous,



compounding improvement

- Work closely with Analytics to ensure Joist has the proper measurement and instrumentation in place to accurately track funnel performance across Web, iOS, and Android

- Partner with the Growth Analyst on dashboards and reporting infrastructure that support forecasting accuracy and channel-level decision-making

- Provide strategic direction and shared oversight for our SEO Lead, ensuring organic strategy is tightly aligned with paid strategy and the overall growth roadmap

- Provide strategic direction and shared oversight for our Growth Analyst, ensuring funnel reporting, dashboards, and measurement infrastructure keep pace with the needs of the growth strategy

- Note: SEO and Analytics functionally sit within Paid Media and Analytics teams respectively, but are dedicated to supporting Joist’s growth strategy — this role directs their prioritization on Joist-related work

- Translate performance data into explicit insights, recommendations, and forward-looking strategy for the Head of Marketing and broader leadership team

- Own reporting on new customer acquisition performance across all three platforms, including regular business reviews

- Partner with Product Marketing (SaaS and Payments) to ensure growth strategy reflects current positioning and incorporates new feature and product launches

- Coordinate with Customer Marketing/Lifecycle team to ensure a seamless handoff between acquisition and post-signup lifecycle/onboarding campaigns

- Represent growth/paid performance in marketing leadership discussions and planning cycles

Benefits

- Flexibility to work where/how you want – in-office, remote, or hybrid





- Robust health and wellness benefits, including an annual wellness stipend

- Continued investment in your professional development through Udemy

- 401k with company match

- Flexible and generous paid time off

- Employee Stock Purchase Program- 6+ years of experience in growth marketing, performance marketing, or digital marketing, with meaningful experience owning a significant paid media budget ($10M+ preferred), ideally in B2B SaaS

- Excellent stakeholder management — able to influence and align teams that don’t report directly to this role

- Proven track record setting and executing acquisition strategy, not just managing campaigns — comfortable owning a growth plan and being accountable for its results

- Strong experience partnering with (or directly managing) internal or agency paid media teams to translate strategy into flawless execution

- Strong testing discipline — experience building and prioritizing a cross-channel experimentation roadmap

- Strong analytical skills; fluent in interpreting funnel and channel data, comfortable in tools like GA4, Amplitude, Mixpanel, or similar

- Experience directing or closely partnering with SEO and analytics functions, even without formal management authority

- Strong track record owning acquisition/growth forecasting and translating forecasts into channel-level plans

- Comfortable working across multiple platforms (Web, iOS, Android) and understanding the nuances of each (e.g., app store dynamics, mobile attribution)

- Strong executive communicator, able to translate performance data into clear strategy and narratives for senior leadership

- Self-starter who is comfortable stepping into an established growth engine and quickly building credibility with cross-functional partners

- Experience with mobile app growth/ASO

- Experience in payments, fintech, or subscription/usage-based monetization models

- Familiarity with lifecycle/CRM platforms (e.g., Braze) and how acquisition and lifecycle marketing intersect

📌 Growth Marketing Manager (EverPro) (Canada)
🏢 EverCommerce
📍 Canada