Company Description

WonderFil Specialty Threads™ is an international thread company that has grown from a single rayon embroidery line into a diverse portfolio of 36 unique thread lines in cotton, polyester, rayon, metallic, and wool. The company participates in over one hundred events annually and focuses on inspiring and educating sewers, quilters, and sewists around the world. WonderFil is committed to thread education through its Boutique Program, partnerships with quilt shops and sewing machine stores, and global Threaducators.

As one of the few thread companies that manufactures every thread line in-house, WonderFil offers reliable, accessible products for all skill levels. Team members join a creative, passionate environment that supports meaningful, long-lasting projects and customer experiences.

Role Description The Inside Sales Representative - B2B is a full time, on-site role based in Calgary, AB. This role focuses on building and maintaining relationships with business customers, including quilt shops, sewing machine retailers, and other specialty craft businesses. Day-to-day responsibilities include managing inbound and outbound sales calls, responding to customer inquiries, preparing quotes, and processing orders accurately and efficiently.

The representative will generate leads, follow up on sales opportunities,



and support existing accounts to drive revenue growth and improve customer satisfaction. The role also involves collaborating with internal teams on promotions, product launches, and educational initiatives, while using CRM tools to track activities, forecast sales, and report on performance.

Qualifications

- Demonstrated Inside Sales experience with B2B customers, including telephone and email-based selling.
- Strong Customer Service and Customer Satisfaction focus, with the ability to build trusting, long-term relationships.
- Proven Lead Generation skills, including prospecting, qualifying opportunities, and following up on marketing campaigns.
- Account Management capabilities for maintaining and growing existing customer accounts and identifying upsell opportunities.
- Effective verbal and written communication skills, with active listening and clear presentation abilities.
- Comfort working with CRM systems, order entry software, and standard office applications (e.g., email, spreadsheets).
- Organized and detail-oriented, able to manage multiple priorities and meet sales targets and deadlines.
- Experience in textiles, quilting, sewing, craft supplies, or related industries is an asset but not required.
- High school diploma required; post-secondary education in business, sales, or a related field is an asset.

📌 Inside Sales RepresentativeB (Calgary)
🏢 WonderFil Specialty Threads
📍 Calgary