Our client, an established e-commerce and retail wellness brand, is seeking a results-driven Integrated Marketing & Go-to-Market Manager (or Director, depending on experience) to lead the planning and execution of omnichannel campaigns and commercial growth initiatives.

Reporting directly to executive leadership, this position acts as the connective tissue between Brand, Creative, eCommerce, Retail, Operations, and Finance. You will own the go-to-market calendar and lead execution across major seasonal moments, product launches, and promotional campaigns—including key periods like Black Friday and Holiday. The ideal candidate brings a strong blend of commercial acumen and marketing expertise, with the ability to navigate an entrepreneurial environment and drive revenue-focused outcomes.

This is a flexible role offering a contract position with potential for permanent conversion. Candidates can be based in Toronto (hybrid, 1 day/week onsite) or Vancouver (adaptable onsite schedule), with short-term remote flexibility considered for the right talent.

This contract will run through to the end of 2026.

Responsibilities

- Go-to-Market Execution: Lead cross-functional execution for product launches, seasonal priorities, evergreen programs, and promotional campaigns across all customer touchpoints.
- Campaign & Brief Ownership: Translate overarching marketing priorities into integrated campaign briefs, launch plans, promotional calendars, and clear deliverable timelines.
- Cross-Functional Alignment: Serve as the central point of contact connecting Brand, Creative, Retail, eCommerce, Inventory, and Finance to ensure seamless operational and commercial alignment.
- Execution & Readiness: Facilitate planning sessions and readiness reviews to manage milestones, resolve dependencies, and ensure on-time campaign launches.




- Agile Revenue Strategy: Approach marketing initiatives through an analytical lens, monitoring campaign performance and quickly pivoting strategies to meet key revenue targets.
- Project Management & Workflow: Oversee project tools (Asana, Figma, Office 365) to maintain clear documentation, project trackers, and status visibility across stakeholders.

Requirements

- Experience: 5+ years of progressive marketing experience in integrated marketing, go-to-market planning, or commercial campaign execution within an omnichannel environment (Retail, Beauty, Healthcare, Consumer Goods, or Lifestyle preferred).
- Commercial Acumen: Strong track record of speaking through the lens of business results and revenue rather than purely brand awareness.
- Entrepreneurial Mindset: Thrives in fast-paced, high-growth, or startup-like environments with the agility to pivot strategies when performance demands it.
- Influence & Collaboration: Exceptional relationship-building skills with a proven ability to earn trust, influence cross-functional partners, and drive alignment without direct authority.
- Technical Savvy: Proficiency using project management and creative tools including Asana, Figma, and Office 365.

If you are a commercially minded marketing leader ready to drive high-visibility campaigns and go-to-market strategies, we encourage you to apply today! This is a time sensitive opportunity, as our client has an urgent need. Please submit your resume for immediate consideration. Note: This posting is for existing and upcoming vacancies.

Cella by Randstad Digital uses artificial intelligence to help our recruiters screen, assess and select qualified talent for this role and others within our database. Although Cella by Randstad Digital uses A.I. as a tool, candidate selection and hiring decisions are made by our employees.

📌 Integrated Marketing & Go-to-Market Manager (Toronto)
🏢 Cella
📍 Toronto