Step into leadership as a Senior Manager of Lifecycle Marketing at Zynga in Toronto. Spearhead team initiatives and strategic planning for unrivaled gaming experiences. As the Senior Manager at Zynga, your mission is to oversee a talented team dedicated to Lifecycle Marketing across engaging games such as Words With Friends™ and CSR Racing™.

This high-impact role emphasizes data analysis and cross-functional collaboration to achieve retention and engagement goals, setting explicit objectives that align with the organization’s vision while nurturing talent within your team. Key Responsibilities:

- Lead strategy planning across various gaming genres
- Manage team performance and professional growth
- Implement customer engagement and reactivation programs




- Analyze results for improved conversion and loyalty
- Participate in strategic discussions to enhance marketing alignment Requirements:
- Bachelor’s degree and over 5 years in relevant marketing roles
- Minimum 2 years of managerial experience
- Strong command of technical marketing platforms
- Ability to track success metrics and optimize processes
- Excellent communication and detail-oriented mindset Drive innovative Lifecycle Marketing strategies and enhance player engagement at Zynga.

📌 Lead Lifecycle Marketing at Zynga (Toronto)
🏢 Zyngacareers
📍 Toronto