Job Overview:

Using both syndicated research, account data and ad hoc studies, the CIM uncovers new ways to grow categories that will ultimately differentiate Give & Go. The CIM develops the facts that support Give & Go’s Marketing strategies and objectives and translates these into actions that can further Give & Go’s success.

Key Responsibilities:

- Collaborate with Product and Channel Managers (Frozen & Kits) and other key business stakeholders to translate ideas and insights into innovative solutions that inform the development of/support business strategies.

- Continually monitor and advise on general market trends impacting Give & Go’s business

- Provide foresight into consumer trends to help predict future market developments

- Ensure that brand strategy/activity is based on factual market understanding

- Work with the sales team, develop customized Retailer consumer and category insight presentations to assist in category reviews

- Manage the process of acquiring and delivering consumer insights to drive better product/program development decisions

- Lead the development of tools and communication vehicles designed to increase G&G;’s learning on trends, creative problem-solving and innovation

- Drive the development and use of market insight throughout the business

- Coach coworkers in discovery processes and tools that satisfy business objectives

- Participate in group creativity sessions, interpretation workshops, vendor summits and product development panel groups

- Manage external research consultants within budgets

- Provide clear, timely and insightful summaries of brand and business performance for G&G; executives and the Board

- Actively live and role model our Leadership competencies by holding self and team (including all direct report ‘people leaders’)



accountable for creating a positive work environment and culture through administration of our People Processes and Tools.

- Ensure proper onboarding and development of all staff by completing induction process, coaching and developing capabilities, executing PDP start/mid-year dialogues, and engaging in corrective action when required

- Ensure job vacancies are filled by completing the required processes and representing the company with integrity throughout the recruitment process

- Ensure completion of function compliance training

- Ensure an engaged workforce through development of sound working relationships and execution of Employee Survey action plans

Recipe for Success: Copy and paste from the JD (see screenshot and use minimum

- Completion of a university degree in business and/or marketing

- Minimum 3 years’ experience in market research or in a field that requires analysis of information

- Strong analytical market research and trend analysis

- Demonstrated ability to distil complex information and analysis into clear and actionable recommendations

- Experience working with diverse groups in multiple locations

- Excellent written and verbal communication, analytical, problem-solving and risk assessment skills

- Expert-level experience using MS Office (Word, Excel, Outlook, PowerPoint)

- Full G2 driver’s license and access to a vehicle to travel within the Give & Go plant sites

- Ability to work independently and in a team environment

What we can offer:

- As we grow, we are committed to preserving the parts of our diversity & culture that is unique, people-focused and are core to our success at every size. Our values of Quality, Direct Communication and Respect mean something.

- Learning and growth; we are working to create an environment where sharing recent ideas, experimenting and learning from each other is strongly encouraged.

📌 Manager, Category Insight (Toronto)
🏢 Give and Go Prepared Foods (a Mondelēz
📍 Toronto