Manager, Marketing and Events

Reports to: Chief Development Officer

Term: Full-time, indeterminate

Vacancy status: This job posting is for an existing vacancy.

Work location: Hybrid in the National Capital Region, or remote within Ontario or Quebec.

Overview

Since 1992, Tree Canada has worked relentlessly to grow Canada’s tree canopy through our greening programs, research, and engagement efforts. We are the only national non-profit organization dedicated to planting and nurturing trees in rural and urban environments. Our track record of collaborating with all levels of government, the urban forestry sector, business partners, and community groups uniquely positions us to engage Canadians in the fight against climate change.

Together we plant millions of trees each year, helping to grow resilient ecosystems and healthier, greener communities across Canada.

If you believe in the benefits of trees and are looking for a dynamic workplace that is poised for growth, Tree Canada would love to hear from you!

Position summary The Manager, Marketing and Events supports Tree Canada’s integrated marketing strategy by coordinating annual campaigns; managing relationships and budgets with creative, advertising and media partners and agencies; organizing promotional events; curating content; and analyzing campaign results and market data to direct and adapt future campaigns.

The Manager also creates memorable and unique experiences for Tree Canada donors, sponsors, and communities through the planning and execution of in-person and virtual donor and community events. They oversee all aspects of events in support of donor/sponsor recognition, community engagement, workplace engagement, education, and awareness.

The Manager, Marketing and Events facilitates and project manages events from conceptualization through to execution and post-event evaluation. This position works in close collaboration with the Development, Communications, and Finance departments, as well as with external partners.

Key responsibilities and duties

Marketing

- Develops and implements an annual integrated marketing strategy and budget that fully utilizes sponsor-led customer facing campaigns and earned/paid media sources to maximize impact and efficiencies, in collaboration with the Chief Development Officer and the Senior Director, Communications and Brand.
- Works with the Communications department to ensure message and brand consistency throughout all campaigns from acquisition, conversion, and stewardship to brand recognition and awareness.
- Manages relationships with external creative agencies to ensure proper and timely execution of deliverables within budget.
- Creates regular reporting mechanisms to integrate all campaign data from agencies, media, advertising contractors and internal platforms to better inform future campaign decisions.




- Creates comprehensive marketing analysis with support of external contractors to help inform and position Tree Canada’s annual marketing investment and future planning.

Event Design and Project Management
- Identifies event objectives and creates event concepts/themes for Tree Canada and partner events, in collaboration with the Chief Development Officer.
- Oversees all aspects of event project management including developing and adhering to critical paths, negotiating with suppliers, booking event venues, guest registration, and day-of logistics (set-up and tear-down, sponsor deliverables, post-event thank you correspondence, print and digital collateral, etc.).
- Develops event budgets, tracks expenses, reviews invoices and remains within event budgets, with support from the Chief Development Officer.
- Sets, monitors, and reports on event targets and progress on key performance metrics, in collaboration with the Chief Development Officer.
- Liaises with event speakers, entertainment, emcees; develops and disseminates program outlines.
- Attends events in-person, supports team members as required, solves problems when unanticipated event challenges arise.
- Performs post-event tasks promptly including reports, budget reconciliation, event effectiveness, and documenting issues, lessons learned, and resolutions.
- In collaboration with the Communications department, prepares event promotional materials, identifies opportunities to communicate events through social media and other communication channels.

Internal and External Stakeholder Relations
- Facilitates ongoing communications with colleagues and partners before, during, and after events.
- Keeps the Chief Development Officer updated and liaises regularly with Development and Communication departments on event messaging, collateral, and objectives.

Other related duties as assigned. Education, skills and experience

- Post-secondary education in marketing, communications, public relations, tourism, or hospitality.
- Minimum 5 years of experience organizing and coordinating events, conferences, and exhibitions.
- An equivalent combination of education and relevant experience will also be considered.
- Proven and creative event project management experience including budget management and event promotion.
- Proven experience developing and executing multi-channel marketing and/or communications campaigns.
- Strong understanding of marketing analytics and metrics, and ability to analyze and translate campaign results into actionable reports.
- Experience with organizing virtual and in-person events (in various Canadian cities).
- Demonstrated experience with vendor/supplier negotiations and contracting.
- Service-oriented, outgoing, and creative.




- Strong relationship management skills with the ability to communicate effectively with a diverse group of stakeholders including colleagues, partners, volunteers, and institutional partners.
- Exceptional interpersonal skills; an active listener who communicates clearly, respectfully, and effectively.
- Excellent oral and written communications in English. Fluency in French is an asset.
- Detail-oriented with strong time management, multi-tasking and organizational skills; ability to keep track of all the moving parts of an event.
- Able to work both independently and with a team in a fast-paced environment.
- Able to troubleshoot and problem-solve last minute event challenges.
- Proficiency with Microsoft 365 and database software such as Salesforce, Raiser’s Edge, or similar.
- Respect for the values and differences that all members of a small team bring to an office setting; adaptable to different approaches and flexible to move in new directions.
- Commitment to the work and values of Tree Canada, in particular a passion for the environment and a belief that organizations and individuals can and do improve lives by planting trees and addressing climate change.

What we offer

- Annual salary: $75,000
- 37.5 hours per week
- 3 weeks of vacation
- 15 sick days
- Personal days
- 100% employer-paid benefits*
- RRSP program with employer contributions*
- Training and development opportunities throughout the year

*After successful completion of the probationary period. Employees must contribute to the cost of long-term disability coverage. Diversity and inclusion at Tree Canada

Tree Canada is committed to building a diverse and inclusive workplace. We encourage candidates to self-identify as members of equity deserving groups such as, but not limited to, members of racialized communities, the 2SLGBTQIA+ community, and/or people with disabilities.

We are committed to reducing barriers in the workplace. Please let us know if you require any accommodation at any stage of the application process.

You don’t meet every requirement? Studies have shown that women and people of colour are less likely to apply to jobs unless they meet every single qualification. If you’re excited about this role but your experience doesn’t align perfectly with every qualification in the , we encourage you to apply anyway. You may just be the right candidate for this or other roles at Tree Canada!

Statement on artificial intelligence

Tree Canada is committed to a fair and equitable hiring practice that considers each candidate’s unique individual qualifications and experience. As part of our recruitment process, we may use artificial intelligence tools to support or assist the review of applications. These tools may help us identify candidates whose qualifications best match job requirements.

How to apply

Please submit your resume and cover letter by 4:00 pm EST on Friday September 4, 2026, using this link : https://tinyurl.com/4tb9rz7z

📌 Manager, Marketing and Events (Ottawa)
🏢 Tree Canada / Arbres Canada
📍 Ottawa