23 Aug
|
Inputhealth
|
Vancouver
23 Aug
Inputhealth
Vancouver
Job Responsibilities Responsible for developing and executing the marketing strategy for InputHealth’s current and future digital products, including product positioning, go-to-market strategy, and budget Work closely with the User Experience and Software Engineering team to deliver outstanding product experiences that drive enthusiastic word-of-mouth advocacy among our customers Interact with real patients and, health care professionals/doctors to understand how to improve our messaging and brand Define target audiences and develop corresponding marketing strategies across face-to-face events and industry event participation Orchestrate successful national product marketing programs throughout the entire program/product/service lifecycle Identify, help hire, and manage a small team of world-class marketing professionals who will engender passion for our products among consumers and physicians worldwide Manage digital and social marketing programs including Websites, LinkedIn, Twitter, Facebook, YouTube,
etc.
Manage Google
AdWord campaigns, track analytics and iterate to produce the highest rate of conversion possible Experience 3 years of experience in marketing and/or a business role: business development, market research, project/partner/product management, solutions architecture and/or related positions A background of working with a brand and successfully transforming innovative concepts into category leaders Strong qualitative and quantitative skills: communication, testing, analytics, tracking Perks Change the world by making healthcare more efficent, accessible and humane
Beautiful office space in Coal Harbor close to the waterfront
Small, vibrant, and dynamic team (we have lots of fun!)
Travel to conferences, company outings
Extended-health benefits, car allowance & incentive bonuses
📌 Marketing Lead (Vancouver)
🏢 Inputhealth
📍 Vancouver