About La Sur Wellness La Sur Wellness & Co. Inc. is a growing healthcare, medical aesthetics, and wellness clinic in Thunder Bay. We offer a broad range of medical aesthetics, advanced skin and laser treatments, wellness services, and healthcare services in a modern, patient-focused environment.

As La Sur continues to grow, we are looking for a creative, motivated, and results-driven Marketing Lead to take ownership of our marketing initiatives and help strengthen our brand, increase client engagement, and drive continued growth.

The Position The Marketing Lead will be responsible for planning, developing, coordinating, and executing marketing initiatives across La Sur Wellness.

This is a hands-on position for someone who can combine creativity with strategy and execution. The successful candidate will manage our social media presence, develop engaging content, coordinate events and promotions, generate new marketing ideas, and continually look for opportunities to increase awareness, client traffic, bookings, and sales.

We are looking for someone who doesn't simply maintain our marketing presence but actively looks for new ways to grow it.

Key Responsibilities

Social Media & Content

- Manage La Sur Wellness social media accounts and overall social media presence.
- Develop, schedule, and publish engaging social media content.
- Create content including photos, videos, reels, stories, educational posts, promotional materials, and other digital content.
- Maintain a consistent brand voice and professional visual identity across platforms.
- Develop a social media content calendar and ensure consistent posting.
- Identify social media trends and determine how they can appropriately be incorporated into La Sur's marketing.
- Work with practitioners and team members to capture treatment, educational, behind-the-scenes, and promotional content.
- Monitor engagement and identify opportunities to grow La Sur's online audience.

Marketing & Business Growth

- Develop and implement marketing strategies designed to increase awareness, client traffic, bookings, and sales.
- Generate creative ideas for campaigns, promotions, service launches, packages, and seasonal initiatives.
- Develop strategies to promote new and existing services.
- Identify opportunities to attract new clients while increasing engagement and retention among existing clients.
- Support cross-promotion between La Sur's healthcare, wellness, medical aesthetics, skin, and laser services.
- Monitor competitors and local market trends to identify opportunities for La Sur.




- Assist management with developing and executing the overall marketing strategy.

Events & Community Engagement

- Plan, organize, promote, and coordinate La Sur events, including client appreciation events, open houses, educational events, promotional events, and service launches.
- Develop partnerships and collaborative marketing opportunities with other local businesses and organizations.
- Identify opportunities for community involvement, sponsorships, and strategic partnerships.
- Coordinate event marketing before, during, and after events.
- Help ensure events contribute to both brand awareness and measurable business growth.

Digital & Promotional Marketing

- Coordinate email marketing campaigns, client communications, and promotional announcements.
- Assist with website content and ensure service and promotional information remains current.
- Develop marketing materials for digital and print use.
- Coordinate advertising campaigns across appropriate platforms.
- Assist with promotional signage, in-clinic marketing, brochures, and other client-facing materials.
- Help develop strategies to promote underutilized services and increase utilization across the clinic.

Marketing Performance The Marketing Lead will be expected to take a results-focused approach to marketing.

Responsibilities include

- Monitoring social media growth, reach, engagement, and content performance.
- Tracking the effectiveness of marketing campaigns and promotions.
- Monitoring leads, inquiries, bookings, and other relevant indicators generated through marketing activities.
- Identifying which marketing initiatives are producing results and recommending adjustments where necessary.
- Providing regular updates to management on marketing activities, results, and upcoming initiatives.
- Continuously testing new ideas and looking for opportunities to improve marketing performance.

Qualifications The ideal candidate will have:

- Experience in marketing, social media management, content creation, communications, or a related role.
- Strong knowledge of Instagram, Facebook, TikTok, and other relevant social platforms.
- Experience creating engaging photo and video content.




- Strong written communication and copywriting skills.
- Excellent organizational and time-management abilities.
- Strong attention to detail and an eye for branding and visual presentation.
- The ability to independently take an idea from concept through execution.
- Creativity and the ability to consistently generate new marketing ideas.
- A business-minded approach with an understanding that successful marketing should ultimately contribute to client growth and revenue.
- The ability to manage multiple campaigns, deadlines, events, and priorities simultaneously.

Experience within medical aesthetics, healthcare, beauty, wellness, hospitality, or another client-focused industry would be considered an asset. Experience with platforms such as Canva, Meta Business Suite, email marketing platforms, website content management systems, or similar marketing tools would also be an asset.

Who We're Looking For

We are looking for someone who is:

- Creative and full of ideas.
- Comfortable taking initiative.
- Highly organized and dependable.
- Confident creating content and interacting with staff and clients.
- Interested in social media and current marketing trends.
- Able to work independently while collaborating with the La Sur team.
- Comfortable being accountable for marketing results.
- Excited about helping grow a local brand.

This role is ideal for someone who wants the prospect to take ownership of a brand's marketing rather than simply complete assigned marketing tasks. Why Join La Sur Wellness?

La Sur is a growing organization with an expanding range of healthcare, wellness, and medical aesthetics services. The Marketing Lead will have the opportunity to play an important role in that growth and have significant creative input into how the La Sur brand develops.

The successful candidate will work closely with leadership and have the opportunity to develop and implement new ideas, campaigns, events, partnerships, and growth strategies.

How to Apply

Please submit your resume along with a brief cover letter outlining your marketing experience and why you believe you would be a good fit for La Sur Wellness.

Applicants are encouraged to include examples of previous social media accounts, campaigns, content, portfolios, or other marketing work where available.

We are looking for someone who can bring ideas to the table, execute them, measure the results, and continuously find new ways to help La Sur Wellness grow.

Pay: $20.00-$35.00 per hour

Work Location: In person

📌 Marketing Lead (Thunder Bay)
🏢 La Sur Wellness u0026
📍 Thunder Bay