Job Posting – Full Time Marketing Manager - Vaughan

LOCATION: 1-7941 Jane St, Concord, ON, L4K 4L6

WHO WE ARE

At our core, we are driven by a simple mission: to offer top-notch products at unbeatable prices. Recognizing the fundamental importance of choice in hockey gear, we take immense pride in being a family-run business that offers one of the most extensive selections of sticks, gear, and accessories worldwide, catering to various price points.

We achieve this by sourcing products directly from professional teams and the manufacturers. Our unwavering focus is on delivering the best 'bang for your buck', as evidenced by our Pro Stock and Pro Blackout lineups, industry closeouts, and even used and refurbished gear. Lots of products we bring in are hard to find and manage, but instead of shying away, we go 'diggin in the corners'. Just like in hockey, we think there’s a place for grinders in the equipment industry.

By prioritizing the needs and desires of hockey families, this father and sons team which began by fixing broken sticks in the basement, has grown to include many other likeminded hockey people and garnered tremendous support from the hockey community. We remain rooted in our humble beginnings, and relentless in our commitment to making hockey accessible to all, regardless of financial means, though our new Vaughan location sets us up to reach the next level.

WHO YOU ARE

You are an energetic, highly motivated individual who recognizes this as an opportunity to work in the hockey industry with an exciting, growing business. You grew up playing hockey and are interested in hockey equipment. You take pride in your work and the potential to make a real difference representing and growing a small business.

Your work ethic, positive demeanor, and demand for excellence make you a natural leader. You are a friendly, outgoing person who likes to work with people, while also maintaining a high attention to detail and organizational skills. You are experienced in a corporate marketing setting, and have multiple years of experience managing staff.

You have the ability to manage your time and prioritize tasks.

THE ROLE

You will take on a newly created role overseeing our talented and growing marketing team.

The Marketing





Manager will be accountable for leading HockeyStickMan's marketing function and turning the brand, customer base and channel opportunities into measurable commercial growth. The role owns content, social media, partnerships, events, digital advertising and email marketing, and is responsible for building the systems, priorities and accountability required for those areas to perform as one coordinated department.

This is a hands-on leadership role, not a purely strategic or relationship-building position. The successful candidate must be able to set direction, manage people and budgets, handle their own administration and step directly into execution when the work requires it. The role works closely with the Director of Sales to connect marketing activity to retail, direct sales, wholesale and broader commercial priorities.

WHAT YOU’LL DO

- Lead the marketing function for HSM, including the strategy, planning and performance of content, social media, partnerships, events, digital advertising and email marketing.
- Manage, coach and hold direct reports accountable while preserving appropriate ownership and initiative within the team.
- Build integrated campaigns that connect brand activity to traffic, leads, conversion, sales and retention; oversee paid digital media, email marketing and customer lifecycle programs, using internal and external resources as required.
- Translate the approved brand strategy into a clear content plan, channel standards and consistent execution, lead the planning and production of content across channels
- Lead partnerships and events by evaluating and building relationships to create opportunities while remaining accountable for the planning, administration and execution required to deliver results.
- Work in close partnership with the Director of Sales to align on customer priorities, offers, launches, promotions and channel requirements.
- Own the marketing budget and make evidence-based allocation recommendations across people, media, partnerships, events,



technology and agencies; track and report on key marketing metrics

WHAT YOU BRING

- Broad marketing experience across content, social, digital advertising, email, partnerships and events, including 5+ years in a marketing management role
- Demonstrated people-management experience, including introducing structure, setting priorities, coaching staff and addressing performance issues.
- Strong commercial acumen and comfort connecting marketing decisions to revenue, margin, traffic, conversion and customer value.
- Analytical and numbers-driven; able to support recommendations with facts rather than preference or instinct alone to manage effective use of budget
- Hands-on and self-sufficient, with the willingness to execute and manage own administrative responsibilities.
- Strong hockey knowledge and credibility with hockey customers, participants and industry stakeholders.
- Low ego and able to build a high-trust, high-connectivity partnership with Sales.
- Comfort with technology; ability to manage a marketing tech stack including Shopify, Klaviyo, Yotpo, & Sprout
- Experience in an omnichannel consumer business spanning retail and wholesale/B2B is strongly preferred.

WHAT YOU’LL GET

- Opportunity to help grow an emerging hockey brand with a strong online and local presence
- Some complimentary gear as well as discounts on products
- Chances to meet and network in hockey with Pro/NCAA/Junior staff and influencers; experience facilities, events, and some games
- Exciting, flexible, and fast paced work environment as we constantly change and grow
- The chance to lead a great team full of like minded individuals with a growing team and budget
- Competitive wage and opportunity for growth alongside an exciting company. Total yearly compensation between $80,000-$95,000 (commensurate with experience) + discretionary bonus, RRSP Contributions & perks

HOW TO APPLY Email Resume and cover letter (as soon as possible) to Director of Sales, Jackson Amos – [email protected] Pay: $80,000.00-$95,000.00 per year

Benefits

- Dental care
- On-site parking
- Paid time off
- RRSP match
- Store discount

Experience:
- management: 3 years (preferred)
- ice hockey: 5 years (preferred)
- Marketing: 3 years (preferred)

Work Location: In person

📌 Marketing Manager (Concord)
🏢 HockeyStickMan
📍 Concord