Marketing Specialist

AAREAS Interactive Inc. Toronto, ON 18-Month Contract (Maternity Leave Coverage)

Who We Are

AAREAS Interactive Inc. is a Toronto-based proptech company building immersive digital sales solutions for the real estate industry. Our work spans interactive presentation centres, 3D visualization, and AI-enabled sales tools that help developers and builders bring pre-construction projects to life for buyers. We combine creativity and technology to deliver experiences that make complex real estate projects easy to understand and exciting to invest in.

About the Role

AAREAS Interactive is seeking a dynamic Marketing Specialist to join our team on an 18-month contract, covering a maternity leave. This is a valuable opportunity to take ownership of marketing strategy across social media, blogs, website content and design, and lead generation. We are looking for a creative individual with strong content creation skills to attract and engage our audience while contributing to a positive brand image.

The ideal candidate demonstrates awareness of new technologies and marketing trends, with a drive to expand our digital presence and support lead generation. This role offers the chance to make a real impact on marketing growth over the course of the contract — including hands-on involvement in creative direction, scripting, storyboarding, AI-generative media, and video production.

Key Responsibilities

1. Develop marketing strategies with short-, medium-, and long-term lead generation goals.
2. Execute diverse digital marketing campaigns, including content, web, SEO/SEM, email, and social media.
3. Measure and analyze marketing campaign performance against key metrics and ROI.
4.



Undertake content marketing initiatives to achieve business targets and drive lead generation.
5. Act as a subject matter expert for conceptual and technical design, development, and implementation.
6. Work on diverse projects, including videos, graphics, marketing collateral, award submissions, and trade shows.
7. Maintain company digital assets and online presence across various communication channels.
8. Work cross-functionally with other teams on various projects.
9. Support creative development — from concept and scriptwriting through storyboarding, AI-assisted media generation, and final video edit.
10. Perform other marketing-related tasks as assigned.

Experience Requirements

- Proficient in Adobe Creative Suite and other digital content creation software.
- Demonstrated success in a digital content marketing role.
- Familiar with HTML and experienced with WordPress and/or other content management systems.
- Proven ability to manage SEO/SEM, email, social media, and display advertising campaigns.
- Sound knowledge of website analytics tools, particularly Google Analytics.
- Possesses an editorial mindset and the ability to anticipate audience preferences.
- Expert in utilizing social media platforms, including LinkedIn, Instagram, Facebook, Twitter/X, and YouTube.




- Stays current with the latest trends and best practices in digital marketing.
- Proficient in Microsoft Office Suite.
- Strong project management skills with keen attention to detail.

Preferred Skills: Creative & Video Production The following are considered solid assets and will set candidates apart, particularly for projects involving marketing videos and AI-driven visual content: Creative Direction & Concept Development

- Ability to take a business idea or product feature and develop it into a compelling visual concept, pitching multiple directions while maintaining a consistent creative vision across a project.

Script Writing & Editing

- Comfortable writing marketing scripts from scratch, then tightening and restructuring them to improve clarity and flow.

Storyboarding

- Strong instincts for translating a script into scenes and shots, with good judgment on pacing and visual storytelling.

AI Generative Media Prompt Engineering

- Skilled at directing AI image and video generation tools to produce precise, controlled visual outcomes, including diagnosing and correcting unwanted results across iterative rounds.

Video Editing & Post-Production

- Practical skill assembling and polishing footage into a finished piece — including transitions, overlays, on-screen graphics, titling, pacing, and sound design — using industry-standard tools (Premiere Pro, After Effects, Photoshop).

AAREAS Interactive Inc. is an equal opportunity employer. We thank all applicants for their interest; only those selected for an interview will be contacted. Pay: $45,000.00-$65,000.00 per year

Work Location: Hybrid remote in North York, ON M3J 3H7

📌 Marketing Specialist (North York)
🏢 Aareas Interactive
📍 North York