The Quality Assessments Division at Smithers is hiring a full time Marketing Specialist to join our team!

The Marketing Specialist for the Information Security Services (ISS) department is responsible for planning, coordinating, and executing a wide range of marketing initiatives that support business growth and sales objectives. This role manages website and social media content, develops and executes email marketing campaigns, and monitors website performance and SEO strategies to improve online visibility and engagement.

Key responsibilities include identifying target customer segments, generating qualified leads, implementing direct email and social media marketing strategies, and analyzing campaign performance to optimize results. The Marketing Specialist collaborates closely with sales and technical teams to create compelling marketing content, strengthen brand awareness, and drive customer acquisition within the information security services market.

Duties

- Writes and edits literature, newsletters, presentations, and web-based marketing projects.
- Monitors website analytics and adjusts sites and SEO/AEO to affect positive changes to web performance.
- Coordinates customer events and trade show activities including pre- and post-show marketing as well as on-site details.
- Supports PR efforts through content development, aggregation, and delivery.
- Utilizes outside sources as well as internet research to acquire, filter, and create email marketing lists for use in monthly marketing activities.
- Collaborates with global marketing teams to identify opportunities to improve local marketing performance.
- Ensures that all locally developed creative marketing materials undergo brand review and adhere to strict brand guidelines.
- Creates dashboard-style reports to show marketing effectiveness through KPIs (Key Performance Indicators) and standard ROI metrics.
- Identifies target buyer personas and initiates contact through telephone sales, direct email,



and social networking.
- Meets daily and weekly outbound telephone activity metrics in support of lead generation and conversion-to-win goals.
- Provides timely follow-up on website, phone, and referral inquiries.
- Utilizes the sales process for any wins from the initial point of client contact through to the start of delivery of work.
- Ensures consistent and accurate entry of all lead/prospect contact information and maintenance of funnel valuations into the CRM database.

Qualifications

- BA/BS degree in marketing, business administration, or a related field (recent graduates are encouraged to apply).
- Internship or project-based experience in marketing or sales (coursework or academic projects will be considered).
- Basic familiarity with the marketing communications process, whether through coursework, internships, or extracurricular activities.
- Exposure to or coursework involving marketing automation platforms such as HubSpot, Marketo, or Sugar is a plus.
- Proficiency in Microsoft Office Suite; familiarity with CRM systems such as Salesforce or similar platforms is an advantage.
- Basic understanding of web editing, SEO, and AEO techniques gained through coursework or self-directed learning.
- Some exposure to Adobe Creative Suite is preferred but not required.
- Familiarity with web metrics tools such as Google Analytics or email marketing platforms is a plus.
- A willingness to learn and experiment with AI tools such as Copilot, ChatGPT, and other marketing-focused AI solutions.
- A genuine interest in technical services marketing is a bonus.

Why Smithers?

- Variable salary commensurate with experience and qualifications
- Medical, dental, and vision benefit plan
- 401(k) retirement savings plan
- Life insurance and AD&D;
- Short-term and long-term disability coverage
- Wellness Program
- Employee Assistance Program (EAP)
- Business Operation System (BOS) – SQA Audit Management Platform
- Training and development support
- Hybrid work schedule

📌 Marketing Specialist (Smithers)
🏢 Cornell Fitness Centers
📍 Smithers