This is a full-time salaried employee position with Grill Hero Inc. This posting is for an existing vacancy.

Who Is Grill Hero?

Grill Hero is North America's trusted brand for professional BBQ cleaning, repair, and maintenance services. What began as a small summer venture has grown into a multi-location company serving customers across Canada and the United States.

Our mission is to help people get the most out of their cooking experiences by delivering reliable, professional service that creates lasting moments around food, family, and friends.

As we grow, we are building a more disciplined marketing function that generates qualified demand, strengthens our brand, and converts marketing activity into measurable revenue.

About the Role

Grill Hero is hiring a hands-on Marketing Specialist to coordinate and execute day-to-day marketing activities. This role reports directly to our Head of Operations.

This is an individual-contributor employee position with no direct reports and no responsibility for recruiting or building a marketing team. The successful candidate will work within company-approved strategies, budgets, brand standards, software, and operating processes. Company leadership retains responsibility for final marketing strategy, budget approval, hiring decisions, and overall company revenue.

The position combines content creation, digital marketing, campaign coordination, and performance reporting. A typical week may include writing a customer email, capturing and editing field video, publishing social content, updating website copy, preparing campaign materials, reviewing marketing data, and coordinating deliverables with company-approved service providers.

What You Will Do

Content, Email, and Campaign Execution

- Maintain the company-approved marketing and content calendar.
- Create, edit, schedule, and publish social media content featuring Grill Hero's services, team members, customers, and expertise.
- Visit service locations within the GTA to capture authentic photo and video content.
- Write, build, and send approved customer emails, seasonal promotions, educational content, and reactivation campaigns.
- Update website copy, landing pages, local business listings, and marketing materials using company systems and brand guidelines.
- Adapt approved content for different channels while maintaining accuracy, consistency, and brand quality.

Digital Marketing Coordination




- Coordinate approved campaigns across email, social media, paid advertising, search, local listings, referrals, and other company channels.
- Communicate priorities, deadlines, assets, and feedback to company-approved agencies and service providers.
- Monitor provider deliverables and flag performance, timing, or quality concerns.
- Support local service teams with approved campaign materials, templates, and promotional resources.
- Maintain organized digital assets, campaign records, brand materials, and marketing procedures.

Reporting and Improvement
- Maintain a weekly marketing dashboard using company data and reporting tools.
- Track marketing indicators such as traffic, qualified leads, cost per lead, email performance, website conversion, campaign-attributed bookings, and local-search visibility.
- Identify trends and prepare practical recommendations for leadership review.
- Implement approved tests to improve messaging, creative, offers, landing pages, email performance, and customer engagement.
- Collaborate with the call-centre and operations teams to improve the accuracy of lead and campaign reporting.

AI-Assisted Marketing
- Use company-approved AI tools to assist with research, first drafts, content adaptation, reporting, and repetitive tasks.
- Review, edit, and verify all AI-assisted work before publication.
- Ensure final marketing materials remain accurate, authentic, engaging, and consistent with Grill Hero's brand standards.

What We Are Looking For

- Two to four years of hands-on experience in digital marketing, content marketing, email marketing, social media, or a similar role.
- Experience personally creating social content, writing emails, capturing and editing short-form video, updating websites, and coordinating campaigns.
- A portfolio or examples of marketing work personally created or materially completed by the applicant.
- Strong writing, editing, organization, communication, and attention to detail.
- Working knowledge of email marketing, social media, paid advertising, search marketing, local listings, website content,



and basic marketing analytics.
- Ability to manage multiple assignments and deadlines within an established plan and approval structure.
- Sound judgment when using AI tools, including the ability to verify accuracy and preserve an authentic brand voice.
- A valid driver's licence and the ability to travel within the GTA for scheduled content capture and team collaboration.

Experience That Would Be an Asset

- Marketing experience in home services, franchising, multi-location services, or another local consumer business.
- Experience with Google Analytics 4, Google Search Console, Google Ads, Meta Ads Manager, Google Business Profiles, Canva, CapCut, email platforms, and content-management systems.
- Experience with local SEO, online reviews, conversion optimization, customer reactivation, or field-service software.

How Success Will Be Measured Performance will be evaluated within the employee's assigned responsibilities and company-approved plans. Measures may include:

- Completion, accuracy, and quality of approved content and campaigns.
- Consistency with deadlines, brand standards, and approval requirements.
- Accuracy and timeliness of marketing reports and campaign records.
- Improvements in controllable marketing indicators, such as content output, email engagement, website conversion, local visibility, qualified lead volume, and cost per lead.
- Effective communication and coordination with internal teams and approved service providers.

Our HERO Values

- Honesty: We act with integrity, transparency, and accountability.
- Empathy: We care about the customers, partners, and team members we serve.
- Reliability: We do what we say we will do and deliver consistent results.
- Openness: We seek feedback, adapt quickly, and continuously improve.

Why Join Grill Hero? This position provides broad, practical marketing experience within an established service company. The successful candidate will work closely with company leadership, contribute across several marketing channels, and see a direct connection between completed marketing work and customer response.

Pay: $55,000.00-$60,000.00 per year

Benefits

- Dental care
- Life insurance
- In office parking
- Paid time off
- Work from home

Experience:
- Marketing: 2 years (required)

Language:
- English (required)

Work Location: Hybrid remote in Mississauga, ON L5L 5Z9

📌 Marketing Specialist (Mississauga)
🏢 Grill Hero
📍 Mississauga